Latest Fresh Produce News & Insights

Melissa’s Produce says it is providing retailers with customizable product mixes and marketing tools to engage both core Asian shoppers and curious mainstream consumers... Read More

As generative AI continues to reshape how information is created, distributed and consumed, protecting your personal and business brand reputation has never been more important, says Pete Wilson, partner, head of digital reputation EMEA FleishmanHillard... Read More

Certified health coach Hunter Stoler explains how adding more fruits and vegetables can support heart health while remaining affordable and approachable for everyday shoppers... Read More

The 23rd edition of the Southeast Produce Council event is fully booked with exhibitors and is set to “provide an intimate yet comprehensive experience.”.. Read More

In the “It’s Not Magic. It’s Mushrooms.” campaign, the Emmy-winning chef headlines the commodity board’s 2026 campaign to keep mushrooms on the mind as the ultimate no-fuss, flavor-packed staple... Read More

For Equifruit, which is marking 20 years in the fair trade banana business this year, the April 5 baseline tariff of 10% the Trump administration imposed on nearly all countries slowed the momentum it had been building in the category for two decades... Read More

Amid a Midwest snowstorm, the 30 Different Plants Per Week Challenge, Retail Edition, begins with a lesson in resilience, highlighting how diverse merchandising and flavor-focused signage can turn a routine grocery run into a hunt for plant variety... Read More

Produce and retail companies like Avocados From Mexico and Instacart are utilizing celebrity endorsements for Super Bowl LX to prove that even grocery staples can be marketed with the same level of spectacle and technological innovation as the world’s biggest tech brands... Read More

Proper and organized signing should be as important as ordering, rotation and sanitation, otherwise it can cost you time, labor hours and sales... Read More

The Traverse City, Mich.-based cooperative of 30 grower-owners around the world has rebranded in what it calls a “transformative move” to underscore the importance of its farmers... Read More

A new clinical study suggests eating the equivalent of one cup of blueberries a day could help reduce symptoms of depression and anxiety, highlighting the growing link between diet and mental health... Read More

The Packer’s retail editor Jill Dutton launches a new weekly column exploring the science and strategy of the 30-plants challenge, bridging the gap between personal nutrition and professional retail insights. This piece introduces the series and explains the “why” behind writing a column that turns a personal quest to eat more plants into actionable data for the produce industry... Read More

Amazon is shuttering its Amazon Fresh and Amazon Go physical locations to focus resources on a major expansion of Whole Foods Market and its rapidly growing same-day grocery delivery service... Read More

Driven by breakthrough varietal innovations from leaders like Wish Farms and Naturipe, and supported by record-breaking retail data from the California Strawberry Commission, the berry category is entering 2026 as a $500 million growth engine for the produce department... Read More

Circana’s vice president of the fresh foods group says the fresh produce industry is poised for a record-breaking dollar growth in 2026 but cautions the industry must move away from a commodity mindset toward data-driven consumer insights... Read More

The Packer recently connected with Danny Dumas, senior vice president of sales, marketing and product management for Fresh Del Monte, to learn how the Florida-based company sees the new food pyramid influencing the fresh produce department at retail and what the company’s pending acquisition of Del Monte assets means for its future. .. Read More

After a high-profile debut and a splash in Times Square, CarrieAnn Arias, president and CEO of USA Pears, says the organization’s new look is successfully bridging the gap between vintage charm and modern nutritional demands... Read More

Whatever you do, from store remodels to special orders, first consider how it affects your customers, says columnist Armand Lobato... Read More

The California Strawberry Commission’s 2025 Shopper Playbook shares strategies for retail growth... Read More

Economic losses to specialty crops last year were on a level that can put farming operations out of business, with the American Farm Bureau Federation estimating billions in losses to almonds, apples, lettuce, potatoes, strawberries and blueberries alone... Read More

Columnist Armand Lobato examines the balance between efforts to prevent waste and fraud and the impact of value-added produce as a practical way to get nutrient-dense food into the hands of those in need... Read More

From the surprising new power shopper to engaging Gen Z and millennials to redefining value in the produce department, The Packer’s Fresh Trends 2026 is packed with data and insights to help drive fruit and vegetable sales — starting with these seven opportunities... Read More

From mushrooms to Persian limes to murasaki sweetpotatoes to microgreens and more, exhibitors at East Coast Produce Expo 2026 showcased some of the hottest trends in produce... Read More

Despite ongoing supply-side issues, the demand side of citrus is looking strong, with growing demand from a health-focused consumer audience, all it takes is thoughtful and creative strategies from suppliers and collaboration with retail... Read More

From the reactions to new Fresh Trends data or the transition toward lifestyle-centric branding, produce industry businesses focused on how to turn regulatory and consumer shifts into competitive advantages... Read More