Latest Fresh Produce News & Insights

Consumers are increasingly focusing on sustainable packaging in fresh produce, but there are key generational differences when it comes to what matters most... Read More

Retailers should have ample opportunities this summer to capitalize on consumer demand for strawberries, blueberries, blackberries and raspberries... Read More

Here’s what retail data and The Packer’s annual consumer survey reveal about shoppers’ interest in convenience options... Read More

The Packer’s annual survey examines strong shopper sentiment for spending on local and specialty produce items — and whether their actions reflect that desire... Read More

Fresh Trends 2025 data shows that few shoppers are confident about picking ripe mangoes in-store or at home, but ongoing efforts aim to educate consumers... Read More

Gen Z and millennials not only more frequently reported buying organic produce than older generations, they are also more willing to pay a a higher price for it... Read More

The Packer’s annual consumer survey takes a deep dive into commodities, exploring shopper habits, preferences and more to offer actionable insights that grow businesses... Read More

For the first time, results of The Packer’s Fresh Trends 2025 survey — fielded to more than 1,050 consumers from across the U.S. — will be revealed during an exclusive video presentation on May 30 at West Coast Produce Expo... Read More

These are the most common uses of fresh potatoes, as reported by consumers in The Packer’s 2024 Fresh Trends survey... Read More

The survey of more than 1,100 consumers found that 44% of respondents consciously avoid buying produce in plastic packaging... Read More

Sixty percent of consumers polled by The Packer’s Fresh Trends 2024 survey reported fresh onion purchases in the past year... Read More

In The Packer’s Fresh Trends 2024 consumer survey, over half of respondents said they made a “conscious effort” to buy locally or regionally grown produce... Read More

The organic produce category performed well in 2023 despite inflation. This report from Organic Produce Market Guide 2024 looks at why these gains are a 'big deal,' the commodities continuing to drive sales, organic shopper behavior and more... Read More

Older age groups tend to be more frequent buyers of carrots, with 70.7% of those aged 60 and older and 66.7% of those aged 50-59 reporting purchases, compared with 46.9% of those aged 18-29. .. Read More

Of those surveyed in The Packer’s Fresh Trends 2024, 37.3% reported buying cabbage in the past year. See how that compares to the 2023 and 2022 surveys and which consumers most frequently said they bought cabbage... Read More

At 33%, the rate of consumer-reported blackberry purchases in The Packer’s Fresh Trends 2024 survey is up from survey results of recent years... Read More

The Packer’s Fresh Trends 2024 data shows 54% of surveyed consumers reported purchasing blueberries in the past 12 months, up from both the 2023 and 2022 surveys... Read More

Nearly 83% of consumers surveyed said they purchased this tropical fruit in the past 12 months, according to The Packer’s Fresh Trends 2024... Read More

However, avocado purchases remain high, according to figures from The Packer’s Fresh Trends 2024, which shows 51% of consumers reported purchasing the fruit in the past 12 months... Read More

Nearly 37% of those surveyed by The Packer’s Fresh Trends 2024 said they purchased asparagus in the past 12 months... Read More

The Packer’s Fresh Trends 2024 data shows of all consumers surveyed, 21.7% reported purchasing artichokes in the past 12 months, up from 8% in 2023... Read More

Apple purchases are up according to responses in The Packer’s Fresh Trends 2024 survey. Just over 78% of consumers reported purchasing apples in the last 12 months... Read More

The Packer’s Fresh Trends 2024 survey shows nearly 7 in 10 consumers reported buying a larger variety of fresh produce than two decades ago. See which commodities have made the greatest gains in shoppers' carts... Read More

Consumers appreciate the economy of bulk produce, but packaged produce also has strong consumer appeal, according to The Packer's Fresh Trends 2024 survey. .. Read More

One detail from The Packer’s Organic Fresh Trends 2024 survey shows that younger consumers were the most frequent purchasers of organic strawberries exclusively. .. Read More