Latest Fresh Produce News & Insights

Both groups see sustainable produce packaging as important to the overall sustainability of their lives and businesses respectively... Read More

From the surprising new power shopper to engaging Gen Z and millennials to redefining value in the produce department, The Packer’s Fresh Trends 2026 is packed with data and insights to help drive fruit and vegetable sales — starting with these seven opportunities... Read More

The Packer’s annual consumer survey takes a deep dive into commodities, exploring shopper habits, preferences and more to offer actionable insights that grow businesses... Read More

Pressured by disease and global issues on the one side, and changing consumer interests on the other, the future of banana marketing must become more engaging... Read More

The table grape industry is facing some challenges, but innovations are out there to meet shifting consumer demand... Read More

The Food System Outlook 2025 report shows millennials and Gen Z are reshaping the food industry, with 90% prioritizing healthy, fresh and clean-label foods over other expenses, even during economic hardship... Read More

The Aneberries international conference and expo in Guadalajara, Mexico, kicked off July 23 with a look at berry consumer shopping trends from The Packer’s 2025 Fresh Trends report... Read More

As the nation celebrates blueberries this July, growers and marketers alike are embracing data-driven innovation and consumer trends to keep the beloved berry front and center... Read More

Despite their budgetary concerns, Gen Z and millennial shoppers more frequently reported buying organic produce than older generations, according to The Packer’s Fresh Trends 2025... Read More

The Packer’s annual survey examining shopper purchasing behavior also shows that consumers are feeling the effects of inflation and higher grocery prices, which for some may present a barrier to purchase... Read More

Consumers are increasingly focusing on sustainable packaging in fresh produce, but there are key generational differences when it comes to what matters most... Read More

Retailers should have ample opportunities this summer to capitalize on consumer demand for strawberries, blueberries, blackberries and raspberries... Read More

Here’s what retail data and The Packer’s annual consumer survey reveal about shoppers’ interest in convenience options... Read More

The Packer’s annual survey examines strong shopper sentiment for spending on local and specialty produce items — and whether their actions reflect that desire... Read More

Fresh Trends 2025 data shows that few shoppers are confident about picking ripe mangoes in-store or at home, but ongoing efforts aim to educate consumers... Read More

Gen Z and millennials not only more frequently reported buying organic produce than older generations, they are also more willing to pay a a higher price for it... Read More

The Packer’s annual consumer survey takes a deep dive into commodities, exploring shopper habits, preferences and more to offer actionable insights that grow businesses... Read More

For the first time, results of The Packer’s Fresh Trends 2025 survey — fielded to more than 1,050 consumers from across the U.S. — will be revealed during an exclusive video presentation on May 30 at West Coast Produce Expo... Read More

These are the most common uses of fresh potatoes, as reported by consumers in The Packer’s 2024 Fresh Trends survey... Read More

The survey of more than 1,100 consumers found that 44% of respondents consciously avoid buying produce in plastic packaging... Read More

Sixty percent of consumers polled by The Packer’s Fresh Trends 2024 survey reported fresh onion purchases in the past year... Read More

In The Packer’s Fresh Trends 2024 consumer survey, over half of respondents said they made a “conscious effort” to buy locally or regionally grown produce... Read More

The organic produce category performed well in 2023 despite inflation. This report from Organic Produce Market Guide 2024 looks at why these gains are a 'big deal,' the commodities continuing to drive sales, organic shopper behavior and more... Read More

Older age groups tend to be more frequent buyers of carrots, with 70.7% of those aged 60 and older and 66.7% of those aged 50-59 reporting purchases, compared with 46.9% of those aged 18-29. .. Read More

Of those surveyed in The Packer’s Fresh Trends 2024, 37.3% reported buying cabbage in the past year. See how that compares to the 2023 and 2022 surveys and which consumers most frequently said they bought cabbage... Read More