Organic Produce

Category: Organic Produce

Category Overview

Overview Description

The organic category is growing, there’s no doubt about that. Organic produce sales rose from $4.5 billion in 2015 to more than $5 billion in 2016, according to data from Fresh Look Marketing.

But unless you’re a natural foods grocer or have a high-volume turnover in organics, you can’t carry organic everything. The higher price point on organics makes them a bigger investment for both you and the consumer. Knowing what the big sellers are in organics can help make the decision of which commodities to invest in easier.

Recent data from Fresh Look Marketing shows that there are definitely a few big items that make sense for everyone to put on their shelves, no matter the size of your store or market.

Those include salad mixes, which make up 10.7% of organic produce category sales. Salad mixes are the biggest selling organic item.

For more about organic rules and regulations, see the following:

Sales Strategies

Sales Strategies

The top four sellers in the organic produce category:

  1. Salad mixes, 10.7%
  2. Spinach, 8.4%
  3. Apples, 7.8%
  4. Carrots, 6.9%

Berries are big players in the organic category. Strawberries, blueberries and raspberries are all in the top 10 when it comes to organic sales. Blueberries also gained the most ground as a percentage of total organic sales, jumping from 2.7% to 3.4%. An organic berry patch display will clearly bring in the sales as together, strawberries, blueberries and raspberries account for 11.3% of all organic produce sales.

Other top selling organic produce items include bananas (6.4% of category sales), tomatoes (4%), romaine (3.3%), kale (2.7%), grapes (2.6%), mushrooms (2.3%), greens (2.1%) and potatoes (2%).