Salad Vegetables

Category: Salad Vegetables

Salad vegetables

Category Overview

Overview Description

Like cooking vegetables, salad vegetables are part of another broad and varied category. Many of these vegetables are the most well-known among consumers. The list of salad vegetables includes broccoli, cabbage, carrots, cauliflower, celery, cucumbers, endive, escarole, green onions, lettuce, mushrooms, peas, bell peppers, chili peppers, radishes, romaine, spinach and tomatoes. Market them well to drive profits to your bottom line.

Sales Strategies

Sales Strategies
  • Boost sales of nuts and seeds by cross-merchandising them with your salad vegetables. Nuts and seeds are a great way to add protein to a salad.

  • Create a one-stop salad shop for consumers. Promote salad vegetables and other salad fixings like croutons, salad dressings and cheese. Put everything in one display to make shopping easy and quick.
  • Berries add a touch of summer to salads. Consider cross-merchandising berries with your salad vegetables to boost sales of both items.
  • Create vegetable trays with salad vegetables. Include dip and promote them as an easy thing to take to a party or a quick addition to a summertime cookout. Include celery, carrots, peppers, broccoli, cauliflower and sugar snap peas on your trays.
  • Salad vegetables can be used to make a salad to complement a grilled meal or they can be cooked right on the grill as a side dish. Include salad vegetables in summertime grilling promotions.
  • Don’t miss out on sales to harried moms and dads when back-to-school time rolls around. Promote carrots, peppers, celery and grape tomatoes as healthy, easy additions to the lunchbox.

Dynamic Displays

Dynamic Displays
  • Lettuce, spinach and greens are the base for salads. This is a big part of the salad vegetable category, so make them the base for your display as well. Group lettuce, spinach and greens together and surround them with more colorful vegetables to create an eye-catching salad vegetable display.

  • Bagged salad mixes are an important part of your display. They encourage the time-strapped consumer to add a salad to their meal with minimal preparation.
  • While salad vegetables are mostly thought of as being for side salads, encourage consumers to think about moving those vegetables closer to the center of the plate. Offer recipes for nutritious salads that include chicken, beef or other meats to make the salad the centerpiece of the meal.

Perfect Pricing

Perfect Pricing
  • Lettuce is generally priced by the head or bunch.
  • Other vegetables can be priced by the piece or by the pound, depending on what is typical for the geographical area.
  • Draw consumers to the salad fixings by dropping prices on lettuce, salad mixes or tomatoes. Then, encourage shoppers to build a complete salad through point-of-sale materials.