Loblaw and Flashfood are marking another year of delivering savings to customers while advancing efforts to reduce food waste across Canada. Through the Flashfood program, quality food nearing its best-before date ends up on tables instead of going to waste, creating value for customers and reducing environmental impact across hundreds of Loblaw banner stores nationwide.
In 2025, this partnership saw more than 21 million pounds of food diverted from landfill and saved customers more than $58 million on groceries, and it continued to expand its reach, welcoming more than 92,000 new Flashfood shoppers nationwide, according to the companies.
Through Flashfood, customers can save up to 50% on everyday essentials. Deals span a range of categories, including meat, dairy, seafood, fresh produce, prepared foods and more. Purchases are completed directly in the app, with orders picked up from the designated Flashfood Zone inside participating Loblaw stores.
Since launching in 2019, the Loblaw and Flashfood partnership has diverted more than 105 million pounds of potential food waste from landfill, supporting the goal of Loblaw to send zero food to landfill by 2030.
“Reducing food waste takes practical solutions at scale — and it works best when it’s easy for our customers to take part in,” says Jonathan Carroll, senior vice president, superstore operations and enterprise champion of food waste reduction initiatives for Loblaw. “Through our partnership with Flashfood, shoppers can purchase good food at a discounted price before it goes to waste, helping keep it out of landfill while getting great value on everyday groceries.”
“Loblaw has been an exceptional collaborator from the beginning of our partnership together,” says Flashfood CEO Jordan Schenck. “They have consistently demonstrated industry leadership by embracing innovation that improves the lives of their shoppers. Their commitment to our shared mission has brought Flashfood to every province across the country and helped thousands of Canadians put fresh, affordable food on the table.”
First launched at Maxi grocery stores in 2019, Flashfood is available in over 900 Loblaw grocery stores and franchise locations across Canada, including select No Frills, Maxi, Real Canadian Superstore, Real Atlantic Superstore, Loblaws, Real Canadian Wholesale Club, Zehrs, Your Independent Grocer, Provigo and Dominion stores in Newfoundland and Labrador.
