Latest Fresh Produce News & Insights

As the critical six-year USMCA review approaches, top agricultural leaders gathered at West Coast Produce Expo to discuss implications for North American produce trade... Read More

The event, held May 27-29 at the JW Marriott Palm Desert Resort and Spa, brought together industry leaders from across the fresh produce supply chain to showcase innovation and discuss market strategies... Read More

Despite driving billions in annual sales and averaging an astonishing 92 shopping trips a year, the powerful Hispanic demographic is pulling back from fresh produce — and industry experts are sounding the alarm on how retailers must change to win them back... Read More

At the West Coast Produce Expo Helios AI CEO Francisco Martin-Rayo explained how artificial intelligence helps lean procurement teams navigate geopolitical fertilizer shortages and climate risks... Read More

Expo exhibitors play the role of educators as fresh produce companies scramble to understand California’s looming reporting deadlines... Read More

GoodFarms crew foreman Maria Barbara Resendiz Martinez and Stemilt Growers crew leader Jesús Gutiérrez Manuel earn top honors from the Equitable Food Initiative and The Packer... Read More

Attendees get an exclusive look at the intricate cultivation practices behind Oasis Dates and the climate-smart tribal farming methods at Temalpakh Farm... Read More

Although West Coast Produce Expo has an action-packed agenda, attendees share how best to balance the show’s hallmark relaxed vibes with making business connections... Read More

The West Coast Produce Expo highlights the fresh innovations and consumer favorites set to ignite summer sales and capture shopper attention... Read More

Industry leaders gather in Palm Desert to bridge the gap between summer trends and strategic connections at the West Coast Produce Expo... Read More

Enthusiasm on the show floor was high as exhibitors discussed everything from what’s in season to new product innovation to flavor-packed fruits and vegetables, and most importantly why they return to this dynamic event in the desert year after year... Read More

Season starts, transitions and new crops coming on line were all some of the highlights of these booth visits at the West Coast Produce Expo... Read More

Conversations on the trade show floor included new product offerings and providing more awareness of an exhibitor’s portfolio... Read More

While this year’s event featured a record number of participants, exhibitors say West Coast Produce Expo remains a gathering that fosters networking and meaningful conversation... Read More

Exhibitors at the West Cost Produce Expo offered new products and company introductions at the JW Marriott Desert Springs Resort and Spa... Read More

A video tribute honored The Packer’s 2025 Women in Produce, who are playing vital roles in the success of their own organizations as well as the future of the industry... Read More

West Coast Produce Expo is a wrap and the bounty of fresh fruits and vegetables featured at the show is now reaching people in need across Palm Desert, Calif... Read More

Attendees soaked up the breathtaking views from the JW Marriott Desert Springs Resort and Spa while basking in good vibes and great produce... Read More

Attendees got a chance to see living herb, organic melon and citrus production during the half-day field tour... Read More

This year’s event in Palm Desert, Calif., is set to be packed with networking, farm tours, activities, industry insights, BizMatch meetings, new products on the expo floor and much more... Read More

For the first time, results of The Packer’s Fresh Trends 2025 survey — fielded to more than 1,050 consumers from across the U.S. — will be revealed during an exclusive video presentation on May 30 at West Coast Produce Expo... Read More

Educational sessions at the 2024 West Coast Produce Expo and the Sustainable Produce Summit provided a wealth of information from industry experts. Here's a chance to take a virtual seat at the presentations... Read More

A panel at the West Coast Produce Expo talked about how to attract future college graduates into careers in produce... Read More

A lively panel at the West Coast Produce Expo looked at the current state of produce retail, consumer trends and future challenges... Read More

Whether it was new products and packaging, enterprise solutions, regional resources or tried and true produce industry supplies, West Coast Produce Expo 2024 had something for everyone... Read More