Attendees got a chance to see living herb, organic melon and citrus production during the half-day field tour... Read More
- May 30, 2025
- West Coast Produce Expo , Citrus , Melons , Herbs
Attendees got a chance to see living herb, organic melon and citrus production during the half-day field tour... Read More
Opportunities to showcase watermelons are growing as consumer preferences and food trends are evolving — and it is available to help foodservice operators and retailers that feature the versatile melons... Read More
A National Watermelon Promotion Board shopper segmentation study shows that over 3 million new U.S. households purchased watermelon in 2024... Read More
Retailers — and consumers — looking to liven up their melon menus continue to turn to the specialty category... Read More
The National Watermelon Promotion Board has kicked off its 16th annual Watermelon Retail Merchandising Contest, inviting retail chains, indies and commissaries to compete for over $10,000 in cash and prizes. .. Read More
Year-round grower-shipper and marketer of fresh fruit said adding production helps the company provide its PureHeart mini watermelon 52 weeks a year. .. Read More
The produce industry’s mad merchandising skills are evidenced by the National Watermelon Promotion Board’s newly named winners in its annual Retail Merchandising Contest... Read More
Mulling over melon practices: My, how our perspective changes as we grow up, open our minds and discover that the Greatest Generation might have known something we didn’t... Read More
We’ve got melon on the brain, and so does the hive mind of social media. These watermelon posts caught our attention. Learn. Imitate... Read More
The Packer’s Fresh Trends 2023 survey showed that watermelon remains popular among shoppers. See how that looks across various consumer segments... Read More
Experts have shared their failsafe methods for selecting the perfect watermelon and new variety cantaloupe this summer. .. Read More
The National Watermelon Promotion Board has launched a summer-long promotion leveraging recent research that finds the majority of consumers say eating watermelon boosts their mood... Read More
National Watermelon Promotion Board has released the findings of a new study, which it says demonstrates a “significant positive impact of the NWPB's activities” on the demand for watermelon... Read More
Retail opportunities include in-store, digital and social media marketing components. At foodservice, key messages focus on educating and inspiring foodservice decision-makers... Read More
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