Latest Fresh Produce News & Insights

Snack brand Joolies and the date farms behind it focus on sustainability and reducing waste... Read More

For retailers, the campaign includes a suite of promotional tools and incentives, such as bonus opportunities, digital promotions, a registered dietitian program, contests, POP materials and in-store sampling... Read More

The California Leafy Greens Marketing Agreement presented how its coalition of growers are being proactive about product safety through self-imposed practices... Read More

The company expects high yields and advises retailers to showcase strawberries digitally and offer a variety of pack sizes to meet diverse customer needs... Read More

From license plates to social media influencers, here's how marketing organizations in Mississippi, Louisiana, North Carolina and California are aiming to drive sales... Read More

Year-over-year growth of 33% in both 2023 and 2024 indicates that the fruit continues to be a sought-after product with increasing consumer demand, the company says... Read More

As spring approaches, California growers and suppliers share insights into production trends, consumer demand and industry innovations for seasonal vegetables... Read More

The California Avocado Commission is expanding its marketing program for this year's harvest, expected to be the state's largest since 2020... Read More

The funding aims to encourage the purchase and consumption of healthy, California-grown fresh produce by WIC and Senior Farmers’ Market Nutrition program recipients... Read More

Classroom Carts allows anyone in the U.S. to donate essentials directly to impacted schools, students and teachers... Read More

As it marks kickoff of California avocado season, the company said it's preparing to meet the high demand of the bowl season blitz... Read More

In addition to fundraising, the company said it is delivering food, water and supplies to local fire departments and evacuation centers. .. Read More

California, in partnership with USDA and the Climate Mayors network, seeks to ensure students have access to school meals made with locally sourced ingredients... Read More

The new blend is designed specifically for the Southern California market and available in 43 stores... Read More

Acreage shifts over the past decade demonstrate the big gains made by the small fruit... Read More

The Rancho Cucamonga, Calif.-based company says the development enables it to expand its capabilities, enhance product innovation and continue delivering high-quality, fresh and innovative meal solutions to consumers nationwide... Read More

California Gov. Gavin Newsom signed a package of legislation to increase participation in food assistance programs, protect kids from overly processed foods, reduce food waste and improve access to healthy, locally grown foods to help address the chronic disease epidemic... Read More

Current fruit set on avocado trees across multiple growing regions in the state is considerably higher this year than in previous years, according to the California Avocado Commission... Read More

The harvest, now underway, has produced excellent quality sweetpotatoes in a variety of planted colors, including orange, red, white and purple, ensuring consistent supply to meet growing consumer demand, according to the brand... Read More

As part of National Fruits and Veggies Month, the organization says it will help retailers capitalize on cross-merchandising opportunities with walnuts and fresh produce... Read More

Along with a refreshed corporate logo, the company will be unveiling a new consumer brand, Bolthouse Fresh, and packaging for its consumer-facing portfolio of fresh carrots and on-the-go snacking solutions... Read More

Created with Red Door Interactive, the campaign leverages the intersection of visuals and sound to promote the advantages of choosing California-grown crops and commodities... Read More

The California Fresh Fig Growers Association said it expects ample crop into fall to meet growing consumer demand... Read More

California Giant Berry Farms is partnering with the California Avocado Commission and the California Walnut Commission for separate giveaways and more touting summer snacking duos that are full of flavor and nutrition... Read More

Industry experts recently shared their insight on what to expect for this year's crop and and avocado trends in retail. .. Read More