Avocados from Peru’s San Diego event is one of three Guac Off activations planned across the U.S. this year, each designed to engage consumers in key markets during peak season... Read More
Retailers can capitalize on 2026 AHA dietary guidance by positioning the hass avocado as a smart fat swap for consumers, leveraging peer-reviewed research to turn heart-health science into a simple, plant-based shopping solution... Read More
Avocados From Mexico is celebrating a historic 3% increase over the company’s 2023 record-breaking imports by partnering with actor Diego Boneta to launch a bold new guac collection and a Guaco Truck pop-up in New York City... Read More
The 2026 Viva Fresh Expo in San Antonio shattered attendance records, drawing nearly 2,900 industry professionals to a sold-out show floor. The event solidified its position as a premier produce hub, spotlighting major trends across the Tex-Mex corridor... Read More
According to the Avocado Institute of Mexico, this announcement marks new progress towards the Mexican avocado industry’s sustainability goals... Read More
The Peruvian Avocado Commission recognized the industry pioneers for their decades of visionary leadership and instrumental roles in establishing Peru as a premier global avocado supplier... Read More
With strong volume anticipated, the avocado supplier says strategic programs and seasonal storytelling will help drive category performance... Read More
Industry experts emphasize that winning Cinco de Mayo 2026 requires a complete-solution approach, leveraging high-impact cross-merchandising, perfect ripeness and a strategic two-week promotional window... Read More
With some of the highest production and land costs in the world, California’s avocado growers aren’t looking to compete with imports on price. Instead, they focus on the highest quality and a premium eating experience... Read More
To commemorate the International Year of the Woman Farmer, the commission is highlighting contributions of trailblazing California avocado growers... Read More
By leveraging these merchandising tools to highlight specific health benefits of apples, avocados, mangoes and blueberries, retailers can transform the produce aisle into a destination for both physical and psychological resilience... Read More
Splane and the commission announced annual projections of 330 million pounds of California avocados and a ready-to-go consumer marketing program for the spring... Read More
The Hass Avocado Board and Farm Journal, The Packer’s parent company, are launching a first-of-its-kind international event that seeks to gather every segment of the U.S. avocado supply chain with the aim of driving continued growth. .. Read More
The merger unites two industry pioneers, expanding Mission’s Mexican packing footprint to four facilities and signaling a major strategic entry into the high-growth prepared foods segment... Read More
The group is expecting both record-breaking total imports for the 2025-26 season and Super Bowl avocado supplies, as well as planning for World Cup promotions... Read More
“We’re seeing the next generations, the millennials and Gen Z, looking for that authentic flavor and they’re unwilling to compromise on lesser ingredients in their products,” says Insignia International CEO Jason Parasco... Read More
The board says the milestone reflects unprecedented demand and industry collaboration... Read More
In collaboration with the American Diabetes Association, the song will inspire healthier lifestyles and raise awareness for diabetes, one of the top health challenges affecting U.S. Hispanics... Read More
This year’s International Fresh Produce Association Global Produce and Floral Show featured a number of star-backed produce collaborations designed to increase consumption of fresh fruits and vegetables... Read More
The organization has achieved significant penetration in the U.S. market in just five year’s time and has now launched a retail marketing campaign to support existing supplies and drive growth. .. Read More
Florida’s favorable business conditions have continued to attract companies like the Oxnard, Calif.-based Mission Produce, which recently expanded its operations and distribution to Miami... Read More
The new packaging effort, which will prominently display key nutritional information about avocados, aims to make nutritional choices easier for consumers... Read More
Produce distributors are hoping the market’s progress carries into fall... Read More
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