Latest Fresh Produce News & Insights

MorganMyers’ Food and Flavor Trends Report Reveals the Top 10 flavors expected to break out next year... Read More

Fresh Thyme Market and Spins’ 2027 trend forecast features produce as the foundational engine of grocery retail, driven by consumer demand for cognitive health, convenience, global flavors and nutrient-dense whole foods... Read More

As choice overload and noise drive shoppers toward intentional living, WGSN’s Claire Lancaster breaks down why fresh fruits and vegetables are uniquely positioned to win over 2029’s “Keepers” and “Restorers.”.. Read More

Kroger and Hy-Vee are leveraging point-of-sale incentives and health-focused campaigns to drive consumer wellness, offering everything from fresh produce discounts and virtual dietitian access to heart-health fundraising at checkout... Read More

Food Lion debuts exclusive violet corn at 500+ stores for Labor Day. Grown in Virginia, this limited-time crop packs twice the sweetness of traditional sweet corn for late-summer grilling... Read More

Driven by grocery inflation and a surge in home cooking, consumers are adopting “ingredient household” shopping habits, prioritizing long-lasting, low-shrink produce items like potatoes that span multiple dayparts... Read More

USDA’s addition of watermelon rind to its official database provides retail dietitians, produce marketers and product developers with the standardized nutrition data needed to expand root-to-stem culinary strategies... Read More

Marking a historic shift in healthcare nutrition, Tampa General Hospital has become the first in the nation to sign the federal Make Hospital Food Healthier pledge, an initiative that overhauls inpatient menus with fresh, chef-inspired local meals... Read More

To drive produce sales, Zespri’s new “Jam-Packed” campaign equips retailers with vibrant, character-driven displays and distinct varietal flavor profiles that simplify whole-food nutrition education and help shoppers easily increase their weekly plant intake... Read More

Driven by a 6.1% annual spike in fruit and vegetable prices, a new national survey reveals that more than a third of U.S. households are cutting back on fresh produce, prompting a consumer shift toward frozen alternatives and raising concerns about long-term public health... Read More

The Allentown, Pa., Giant stores have become the first grocers in the region to earn Blue Zones Project Approved status, implementing evidence-based wellness initiatives to make healthy, plant-forward shopping choices easier for the community... Read More

The Taylor Farms census reveals a highly regionalized retail landscape where search data for bold, functional and “swangy” flavor profiles provides a roadmap for grocery leaders to tailor their fresh assortments to the “30 plants per week” consumer movement... Read More

Retailers can capitalize on 2026 AHA dietary guidance by positioning the hass avocado as a smart fat swap for consumers, leveraging peer-reviewed research to turn heart-health science into a simple, plant-based shopping solution... Read More

Eating a wide variety of fermentable fibers acts like a natural volume dial for the body’s satiety hormones, effectively triggering the same GLP-1 pathways as modern metabolic medications right from the produce aisle... Read More

A Numerator report says the federal government’s inversion of the food pyramid has triggered a $130 billion migration of consumer capital toward the fresh perimeter, forcing the retail industry to replace the high-margin stability of the center store... Read More

As shoppers seek functional nutrition to fuel their busy lifestyles, retail leaders are transforming the produce department with innovative, high-protein snacks and meal kits that combine the health benefits of fresh plants with the satiety of added protein... Read More

Programs that spark curiosity about fruits and vegetables, whether classroom tastings to space-bound tomato seeds, show how early exposure can shape children’s willingness to try more plants... Read More

New research shows produce maintaining volume strength in a tighter food economy, even as GLP-1 usage, declining calorie intake and generational differences reshape how consumers define and shop for health... Read More

By leveraging these merchandising tools to highlight specific health benefits of apples, avocados, mangoes and blueberries, retailers can transform the produce aisle into a destination for both physical and psychological resilience... Read More

Exploring unfamiliar plants through repeated exposure can turn hesitation into habit, giving the 30-plant challenge staying power while creating opportunities for retailers to inspire trial and repeat purchase... Read More

With the boxing legend declaring “processed food kills” and federal leaders pledging to redirect billions in nutrition dollars, the rollout delivered a forceful message in favor of fresh produce and whole proteins... Read More

In Week 2 of “The 30 Different Plants Per Week Challenge, Retail Edition,” simple meal-prep habits and Hy-Vee’s usage-focused produce guidance show how plant variety becomes sustainable when it’s built into foods shoppers already know and love... Read More

Certified health coach Hunter Stoler explains how adding more fruits and vegetables can support heart health while remaining affordable and approachable for everyday shoppers... Read More

Amid a Midwest snowstorm, the 30 Different Plants Per Week Challenge, Retail Edition, begins with a lesson in resilience, highlighting how diverse merchandising and flavor-focused signage can turn a routine grocery run into a hunt for plant variety... Read More

A new clinical study suggests eating the equivalent of one cup of blueberries a day could help reduce symptoms of depression and anxiety, highlighting the growing link between diet and mental health... Read More