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Apples News

With crisp crunch, excellent eating qualities, storability and balanced sweet-to-tart flavor, as well as a strong volume, Cosmic Crisp is poised to be a top apple in the category, says Brianna Shales, marketing director for Stemilt Growers.

Lower Honeycrisp volume puts other premium varieties in spotlight

Cosmic Crisp, Pink Lady and other varieties offer retailers opportunities to capture premium dollars while satisfying consumer demand.

Christina Herrick

Jan 14, 2025
Apples , Produce Retail

Honeybear Brands' Honeymoon apple is available in limited quantities in select as production continues to ramp up. Honeybear Brands says this sweet yellow apple that is a Honeycrisp cross offers retailers a chance to offer something different in the apple category at this time of year.

Honeymoon apples available for limited time

Honeybear Brands says the sweet, yellow-skinned fruit offers retailers a great apple with a color break in produce displays.

Christina Herrick

Jan 09, 2025
Apples , Produce Retail

Spokespuppet Bob for Apples from New York returns for the New York Apple Association's latest campaign to highlight the health benefits of eating apples. In one video segment, Bob interviews Dr. Crispin Braeburn, but viewers later find he interviews himself disguised as Dr. Crispin Braeburn.

New York Apple Association launches new wellness campaign

“The Big Flavor: Wellness Never Tasted So Good” campaign features healthy recipes and usage ideas, social media, video content with the association’s spokespuppet Bob for Apples from New York, and more.

The Packer Staff

Jan 03, 2025
Apples , Industry News

Sunflare apples are shown growing at Washington State University's Sunrise Research Orchard near Wenatchee, Wash.

University selects Sunflare as name of new apple cultivar

The cross between a Honeycrisp and a cripps pink is expected to reach grocery stores in 2029.

The Packer Staff

Dec 23, 2024
Apples , Produce Research

Stemilt Growers said Pink Lady apples offer retailers a great tie-in with Valentine's Day thanks to the variety's heart-shaped branding.

Stemilt recommends preparing now for February Pink Lady promotions

A good crop and pink heart-shaped branding offers retailers an opportunity to create eye-catching Valentine’s Day displays featuring the apple.

The Packer Staff

Dec 20, 2024
Apples , Produce Retail , PMG Retail Merchandising , Merchandising

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