Latest Fresh Produce News & Insights

By leveraging direct-to-consumer data and modern branding tactics, Yes! Apples’ redesign looks to compete for “share of stomach” against high-energy snacking and beverage categories... Read More

By leveraging these merchandising tools to highlight specific health benefits of apples, avocados, mangoes and blueberries, retailers can transform the produce aisle into a destination for both physical and psychological resilience... Read More

Known for Honeycrisp and SweeTango, the university’s new Superior Fruit Innovations program helps growers access new genetics like Super Snap and Big Flirt without the restrictions of traditional club models... Read More

Competition was fierce at Fruit Logistica 2026 last week, where 10 companies competed for the coveted Innovation Awards in the fresh produce and technology categories... Read More

Economic losses to specialty crops last year were on a level that can put farming operations out of business, with the American Farm Bureau Federation estimating billions in losses to almonds, apples, lettuce, potatoes, strawberries and blueberries alone... Read More

From data-backed insights to in-store execution, retailers are refining how the category is marketed to maintain momentum in an increasingly competitive produce aisle... Read More

Decades of research and modern technology allow the produce industry to provide crisp, high-quality domestic fruit year-round while significantly reducing food waste... Read More

Leveraging new research on gut health and younger demographics, a grassroots initiative seeks to boost grower profitability and secure the future of the category... Read More

The grower, marketer and developer of premium conventional and organic apples, pears and cherries says its proprietary data program gives its retail partners a competitive edge... Read More

In the shape of its iconic logo, the new PLU sticker features a QR code that gives consumers access to the health benefits of apples, pears and cherries as well as the company’s focus on sustainability... Read More

Exhibitors at the International Fresh Produce Association’s Global Show discussed new products and new initiatives, as well as current season projections... Read More

While Honeycrisp volumes rebound, apple marketers say this year’s crop will offer solid bagged and organic promotions... Read More

Apples under the Morning Kiss brand and pears debuting under the Bright Bounty brand will be available in 2-lb. bags, as well as bulk cartons... Read More

Retailers can maximize the early-season opportunity with simple, impactful tactics, says Brianna Shales, marketing director for the company... Read More

While the overall crop size of 278.5 million bushels is about 3.6% above the five-year average, growers have an opportunity to pick and pack the best of the crop at harvest... Read More

Going on for nearly 19 years, The FruitGuys have offered a fundraiser box that promotes the gravenstein apple while giving back directly to the growers... Read More

Apple marketers say this season looks to deliver a great eating experience with ample volume this year... Read More

Bright Bounty will feature both organic and conventional offerings, as well as a curated selection of produce sourced globally, the company says... Read More

Marketers are optimistic about current projections in the field and opportunities at retail... Read More

Apple marketers say this early-season variety is prime to take center stage during back-to-school and fall apple promotions... Read More

Specialty crops play a huge role in the economy of New York, though companies say there is much more that helps the state stand out... Read More

New sustainability hires at Stemilt Growers, Topline Farms and CMI Orchards share their take on the future of sustainability and the critical role retailers play... Read More

The association says New York Apple Salsa will lead the way ahead of Cinco de Mayo... Read More

The kid-focused packaging line, which includes organic gala and fuji apples, is part of an initiative to connect with families on healthy snacking and sustainable farming... Read More

The Wenatchee, Wash.-based company plans to highlight a variety of fresh offerings at this year’s Canadian Produce Marketing Association Convention and Trade Show... Read More