Latest Fresh Produce News & Insights

Industry leaders share how well-planned displays, proprietary variety rotation and wellness messaging turn store traffic into repeat purchases... Read More

Marketers say retailers can capitalize on social media fibermaxxing conversations by featuring prominent fall pear displays and clear in-store nutrition signage... Read More

With planted acres down across major growing regions, suppliers look ahead to stabilized pricing alongside major operational upgrades and steady consumer demand... Read More

Growers across Washington, Idaho, and Oregon prepare for late-summer harvest, eyeing solid crop development, refined packaging, and a healthier market after a tough season... Read More

The company says that as blueberries continue to lead the category, jumbo varieties offer an opportunity for retailers to differentiate... Read More

Industry leaders outline how retailers can maximize the 90-day sweet cherry sales window through aggressive early promotions and strategic late-season displays... Read More

While Honeycrisp volumes rebound, apple marketers say this year’s crop will offer solid bagged and organic promotions... Read More

Along with sharing good news from the field, a number of grower-shippers say exports play a significant role in their sales programs... Read More

While this year’s crop might be smaller, growers have a positive outlook on how things are shaping up in the field... Read More

With a projected Honeycrisp shortfall, retailers have a good opportunity to diversify offerings, said Joel Hewitt, CMI Orchards vice president of sales... Read More

"Consumers are willing to pay a premium for higher-flavor, specialty options, and when shoppers demand more, branded organics deliver,” said Danelle Huber, senior marketing manager... Read More

Bulk onions marketed by grower-shippers in Washington and Oregon typically outsell packaged product, but they say consumer packs have been steadily gaining traction... Read More

Consumer packs typically account for about half the fresh-market potatoes shipped by suppliers in Washington and Oregon, grower-shippers say... Read More

Marketers recently shared the unique prospects that ample supply provides for retailers and consumers... Read More

After growers faced a year of weather extremes in 2022, Washington state rebounded in 2023, increasing production by about 38% year over year, according to the U.S. Apple Association... Read More

The merger expands the opportunity and scope of both companies to serve their unique customer base, while also working together with the customers the two companies share coast to coast... Read More

Save room in the shopping cart for more Washington apples... Read More

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