Latest Fresh Produce News & Insights

Fueled by record U.S. demand, the $13 billion North American avocado trade navigates market volatility, field-level pest controls and the logistical challenges of securing year-round supply... Read More

U.S. grocers are competing for holiday shoppers with complete 10-person Thanksgiving meal bundles for under $40, anchoring their low-cost spreads around staple fresh produce including sweetpotatoes, fresh cranberries and up to 10 pounds of russet potatoes per deal... Read More

Data from a new YouGov study underscores a key takeaway for retail strategists: Brand perception among younger generations is highly dynamic... Read More

Facing rising logistics costs and changing shopper habits, Idaho’s potato leaders are leaning into both high-tech packaging and traditional value formats to drive modern growth... Read More

Following a multiweek harvest shutdown and supply disruption triggered by pest containment efforts, Local Plant Health Boards agreed to resume avocado picking approvals Nov. 5, though elevated pricing and supply chain recovery challenges are expected to linger... Read More

Driscoll’s faces a proposed class-action lawsuit over alleged unflagged pesticide overages on imported berries, triggering a national debate that links whistleblower disclosures with the Canadian Food Inspection Agency’s decision not to order public recalls... Read More

Three weeks after French supermarkets were targeted, more remote cyberattacks forced grocers in Belgium and Sweden to dump spoiled inventory, proving that operational cold-chain hacks are now a repeating industry threat... Read More

Retail and delivery companies — including Walmart, Target, Instacart and DoorDash — have been issued orders demanding full disclosure on how algorithms and loyalty data are used to set personalized grocery prices and gig-worker pay... Read More

By leveraging creator partnerships and repositioning walnuts as a fresh produce staple, the California Walnut Board and Commission is converting digital inspiration into higher grocery basket sizes across key retail demographics... Read More

When a cyberattack strikes the cold chain, fresh produce is uniquely vulnerable. Here is how grocers can harden store networks before a breach and protect inventory when systems go dark... Read More

Grocery chains are overhauling their fresh produce operations by leveraging targeted promotional shifts, strategic price protections and expanded supplier networks to maintain filled shelves and protect margins amid climate-driven crop losses... Read More

Facing persistent farm inflation, labor constraints and climate volatility, some berry suppliers are shifting focus from simple year-round supply to high-margin flavor genetics, real-time quality technology and direct offshore production control... Read More

Following its whole-chain hotspot analysis on domestic strawberries, the U.S. Food Waste Pact has published a new study tracing the global banana supply chain, highlighting key waste drivers... Read More

By tracking temperature history and biological decay from packhouse to distribution center, DeltaTrak’s Fresh IDX enables a “First Expired, First Out” approach that prevents whole-load rejections and recovers critical shelf life for fresh produce... Read More

At IFPA’s Global Produce and Floral Show, mushroom growers shared how they are shifting from raw ingredients to quick-prep meal solutions to capture time-strapped Gen Z and millennial shoppers... Read More

The newly appointed International Fresh Produce Association chairwoman urged agricultural leaders at the Global Produce and Floral Show to unite behind strong advocacy and restore consumer trust to capture a $10 billion market opportunity... Read More

Industry leaders at IFPA’s Global Produce and Floral Show revealed that overcoming flat fruit and vegetable consumption requires shifting away from clinical health messaging toward flavor-forward marketing, cultural rituals and frictionless convenience... Read More

Frieda’s Branded Produce, Legacy Farms and Cal-Fresco highlighted specialty produce solutions, multicultural holiday promotions and core vegetable programs during the IFPA Global Produce and Floral Show... Read More

James Peterson discusses driving the century-old berry grower forward by pairing high-tech quality control and proprietary breeding with rigorous supply planning to protect margins against rising input costs... Read More

Industry leaders at the International Fresh Produce Association’s Global Fresh Produce & Floral Show in Orlando revealed how economic shifts, generational dynamics and evolving consumer trust are shaping the future of produce and floral purchasing... Read More

MorganMyers’ Food and Flavor Trends Report Reveals the Top 10 flavors expected to break out next year... Read More

Fresh Thyme Market and Spins’ 2027 trend forecast features produce as the foundational engine of grocery retail, driven by consumer demand for cognitive health, convenience, global flavors and nutrient-dense whole foods... Read More

By pairing value-added convenience, rapid viral trendspotting and generational ethnic merchandising, 2026 Packer 25 honorees Bobby Chacko, Robert Schueller and Robert Veilleux are redefining how produce departments capture consumer demand and drive basket size... Read More

By combining operational consulting in the kitchen with targeted industry storytelling, 2026 Packer 25 honorees Ralph Salinas, Dez Forsythe and Ashley Sempowski are helping elevate the value of fresh produce across foodservice channels... Read More

EveryAisle’s rebrand and expanded AI platform empowers independent grocers to personalize shopper interactions, drive fresh produce sales and protect critical first-party data against third-party marketplaces... Read More