Established in 2018 by second-generation avocado growers, GoVerden is a guacamole company with over 30 years of experience and access to more than 6,000 acres of avocado groves.
“Our shareholders have deep roots in the avocado industry,” the company says. “They began with avocado farming and gradually expanded their vision by building a guacamole facility, driven by a passion to share their love for avocados and guacamole with the world. Every recipe is crafted to deliver a little taste of Mexico in every bite.”
GoVerden is owned by three of the largest avocado growers in Michoacán, Mexico. The family farming operations date back more than three decades, boasting a rich history of producing avocados for both the fresh and processed markets, according to a news release. The inception of the brand started in 2018 when the passion for creating a ready-to-enjoy guacamole brand united the like-minded growers.
GoVerden says it sets itself apart with its unexpectedly fresh flavor, crafting guacamole exclusively with non-GMO Certified fruits and vegetables, maintaining a 100% natural product. The brand uses a high-pressure pasteurization process that eliminates pathogens and extends shelf life, without the use of artificial preservatives.
With the launch of its all-natural, ready-made Homestyle Guacamole, the product is now available exclusively at Sam's Club, offering consumers an unparalleled guacamole experience that replicates the homemade taste and texture they crave, featuring larger chunks of fresh avocados and vegetables, the release says.
As the demand for guacamole continues to soar across all generations, GoVerden's says its commitment to quality and authenticity has never been more relevant. According to recent market research, ready-to-eat guacamole products account for 30% of the guacamole market, with millennials and Gen Z leading the charge in seeking out fresh, natural and convenient food options, the release says.
GoVerden says its Premium Homestyle Guacamole is meticulously crafted using only the finest ingredients. Large chunks of ripe avocados are combined with sizable pieces of fresh tomatoes, onions, cilantro, jalapeno, pepper and lime juice, creating a rich and flavorful guacamole that satisfies both the convenience of ready-made guacamole and the taste of homemade. Five 6-ounce trays of guacamole will be sold together as a pack.
“We are excited to partner with Sam's Club to bring our Premium Homestyle Guacamole to their customers,” says Rosalia Miranda, key accounts and exports for GoVerden. “Our third-generation avocado farmers have poured their expertise and passion into creating a product that truly captures the essence of homemade guacamole. We believe that Sam's Club members will appreciate the authenticity and quality of our newest offering.”
Sam's Club, known for its dedication to providing members with unique product offerings, is proud to be the first retailer to offer GoVerden's Premium Homestyle Guacamole, the release says, adding that this partnership underscores Sam's Club's commitment to delivering exceptional products that meet the evolving tastes and preferences of their customers.
GoVerden's Premium Homestyle Guacamole is now available at Sam's Club locations across the West, Midwest and Southern territories. Starting in July, GoVerden will also release a 12-ounce Homestyle Guacamole option nationwide. Whether enjoyed as a dip, spread or ingredient in various dishes, this guacamole promises to elevate any meal with its fresh, authentic flavor, the release says.