Latest Fresh Produce News & Insights

Certified health coach Hunter Stoler explains how adding more fruits and vegetables can support heart health while remaining affordable and approachable for everyday shoppers... Read More

In the “It’s Not Magic. It’s Mushrooms.” campaign, the Emmy-winning chef headlines the commodity board’s 2026 campaign to keep mushrooms on the mind as the ultimate no-fuss, flavor-packed staple... Read More

For Equifruit, which is marking 20 years in the fair trade banana business this year, the April 5 baseline tariff of 10% the Trump administration imposed on nearly all countries slowed the momentum it had been building in the category for two decades... Read More

Amid a Midwest snowstorm, the 30 Different Plants Per Week Challenge, Retail Edition, begins with a lesson in resilience, highlighting how diverse merchandising and flavor-focused signage can turn a routine grocery run into a hunt for plant variety... Read More

Produce and retail companies like Avocados From Mexico and Instacart are utilizing celebrity endorsements for Super Bowl LX to prove that even grocery staples can be marketed with the same level of spectacle and technological innovation as the world’s biggest tech brands... Read More

Proper and organized signing should be as important as ordering, rotation and sanitation, otherwise it can cost you time, labor hours and sales... Read More

The Traverse City, Mich.-based cooperative of 30 grower-owners around the world has rebranded in what it calls a “transformative move” to underscore the importance of its farmers... Read More

A new clinical study suggests eating the equivalent of one cup of blueberries a day could help reduce symptoms of depression and anxiety, highlighting the growing link between diet and mental health... Read More

The Packer’s retail editor Jill Dutton launches a new weekly column exploring the science and strategy of the 30-plants challenge, bridging the gap between personal nutrition and professional retail insights. This piece introduces the series and explains the “why” behind writing a column that turns a personal quest to eat more plants into actionable data for the produce industry... Read More

Amazon is shuttering its Amazon Fresh and Amazon Go physical locations to focus resources on a major expansion of Whole Foods Market and its rapidly growing same-day grocery delivery service... Read More

Driven by breakthrough varietal innovations from leaders like Wish Farms and Naturipe, and supported by record-breaking retail data from the California Strawberry Commission, the berry category is entering 2026 as a $500 million growth engine for the produce department... Read More

The Packer recently connected with Danny Dumas, senior vice president of sales, marketing and product management for Fresh Del Monte, to learn how the Florida-based company sees the new food pyramid influencing the fresh produce department at retail and what the company’s pending acquisition of Del Monte assets means for its future. .. Read More

Whatever you do, from store remodels to special orders, first consider how it affects your customers, says columnist Armand Lobato... Read More

The California Strawberry Commission’s 2025 Shopper Playbook shares strategies for retail growth... Read More

Columnist Armand Lobato examines the balance between efforts to prevent waste and fraud and the impact of value-added produce as a practical way to get nutrient-dense food into the hands of those in need... Read More

From the surprising new power shopper to engaging Gen Z and millennials to redefining value in the produce department, The Packer’s Fresh Trends 2026 is packed with data and insights to help drive fruit and vegetable sales — starting with these seven opportunities... Read More

From mushrooms to Persian limes to murasaki sweetpotatoes to microgreens and more, exhibitors at East Coast Produce Expo 2026 showcased some of the hottest trends in produce... Read More

Despite ongoing supply-side issues, the demand side of citrus is looking strong, with growing demand from a health-focused consumer audience, all it takes is thoughtful and creative strategies from suppliers and collaboration with retail... Read More

In addition to the limited-edition orange cartons, the program allows retailers to expand Lunar New Year sets through open display bins that can accommodate a range of citrus offerings... Read More

Fresh produce marketing veterans at the East Coast Produce Expo explain why the industry must shift from a commodity mindset to building emotional equity to compete with products throughout the store... Read More

The group is expecting both record-breaking total imports for the 2025-26 season and Super Bowl avocado supplies, as well as planning for World Cup promotions... Read More

To support long-term growth, Berry Fresh has expanded Sweet Karoline acreage into Oregon, extending the season and enhancing national availability... Read More

The Packer’s annual consumer survey takes a deep dive into commodities, exploring shopper habits, preferences and more to offer actionable insights that grow businesses... Read More

With government assistance spending moving rapidly online, Amazon’s new pilot programs and Prime Access discounts are creating a massive new gateway for fresh produce sales... Read More

As SNAP restrictions expand, independent grocers seek clarity on value-added produce to avoid “good faith” errors and potential program disqualification... Read More