The custom-designed 10-pound cartons and packaging marks the year of the snake and can hold navel or cara cara oranges or pummelos.
- Dec 30, 2024
- Produce Retail , Oranges , Citrus , Merchandising
The custom-designed 10-pound cartons and packaging marks the year of the snake and can hold navel or cara cara oranges or pummelos.
The brand's largest integrated campaign in five years features humorous commercials with parent-kid standoffs over Halos mandarins.
Giveaways, promotions and more will mark the start of the season, which officially runs from January to April.
The Pasadena, Calif.-based company has launched a new marketing campaign for mandarin brand Cuties designed to drive shoppers to stores.
Due to the extended season, the company reported strong Moroccan clementines will arrive late November and early December.