Latest Fresh Produce News & Insights

Capitalizing on a 15.6% sales surge, the board is launching aggressive fall promotions to move walnuts into the produce aisle alongside fresh, whole foods... Read More

From overcoming consumer awareness barriers to expanding year-round usage, inside the brand’s insights-led strategy set to drive a “2X in 5” growth trajectory... Read More

Driven by a 50% boost in crop volume and rapid retail expansion, the brand is outperforming overall category growth nearly three-to-one... Read More

Following a strong early harvest, the brand is leveraging new-crop momentum and targeted PR to push medjool dates beyond seasonal holiday peaks into everyday snacking routines... Read More

By leveraging complete vertical integration from field-level technical innovation to store shelf, the company aims to transform dates from commodity to iconic health and wellness brand... Read More

Spring heat disrupted bloom across California pistachio orchards, sharply reducing yield potential this season. Even with a smaller crop, strong global demand could support higher prices and improved grower profitability... Read More

In part one of this exclusive five-part series designed to offer a blueprint for building an iconic produce brand, Adam Cooper, CEO of Oasis Dates, breaks down the organizational and foundational work required to spark a category revolution... Read More

Following a successful three-year pilot of its Kind Almond Acres Initiative, Kind demonstrates regenerative agriculture can be a scalable business model while delivering measurable on-farm improvements... Read More

Attendees get an exclusive look at the intricate cultivation practices behind Oasis Dates and the climate-smart tribal farming methods at Temalpakh Farm... Read More

While the California Walnut Commission’s marketing efforts continue to reposition the nut as a fresh staple for younger demographics, the industry faces a complex pivot as the war in Iran disrupts export routes and drives farm input costs to record highs, Verloop says... Read More

The campaign also encourages retailers to merchandise walnuts in the produce department, where shoppers are already looking for fresh, whole foods... Read More

The date brand is refocusing its strategic distribution on the U.S. market, appointing David Baxter as CEO and expanding its volume through a new partnership with Naturally Grown Growers... Read More

Economic losses to specialty crops last year were on a level that can put farming operations out of business, with the American Farm Bureau Federation estimating billions in losses to almonds, apples, lettuce, potatoes, strawberries and blueberries alone... Read More

Roland Fumasi, head of RaboResearch Food and Agribusiness North America, says that prices will increase as growers remove aging trees coupled with a stabilized demand growth... Read More

The seasonal ‘Be Merry. Feel Good.’ initiative aims to keep walnuts top of mind at retail... Read More

Exhibitors at the International Fresh Produce Association’s Global Show discussed new products and new initiatives, as well as current season projections... Read More

As one of the standout “nostalgic” flavors driving consumer excitement in 2025, the company says dill pickle taps into a growing trend of craveable, bold snacks... Read More

For a limited time this holiday season, the No Shells Sweet Cinnamon returns with a sleek packaging refresh, new 11-ounce and 22-ounce bag sizes and the same great taste... Read More

Suppliers and retailers are moving beyond traditional placement to highlight nuts as everyday snacks, protein boosters and versatile ingredients... Read More

From pistachios to almonds and black walnuts, nut suppliers are driving retail sales with new products, consumer trends and merchandising strategies that connect nutrition with convenience... Read More

Blue Diamond Almonds is unveiling a vibrant new logo and brand identity to resonate with health-conscious consumers. After extensive consumer research, the refreshed design features bold colors and crisp lines while retaining the iconic Blue Diamond shape, emphasizing almonds as a champion superfood... Read More

Almond prices dropped by about 50 cents a pound after USDA’s National Agricultural Statistics Service released an objective estimate of 3 billion pounds... Read More

The retail partnership program includes custom in-store signage, dedicated displays and access to a national consumer sweepstakes offering a chance to meet the tennis star, the company says... Read More

Snack brand Joolies and the date farms behind it focus on sustainability and reducing waste... Read More

Marketing and public relations and well-executed retail displays helped drive sales and shopper engagement, the brand says... Read More