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National Watermelon Promotion Board News

Beyond the Pulp: How USDA's Watermelon Rind Benchmark Signals a New Era in Root-to-Stem Retail - Produce Market Guide

USDA’s addition of watermelon rind to its official database provides retail dietitians, produce marketers and product developers with the standardized nutrition data needed to expand root-to-stem culinary strategies... Read More

Jill Dutton

Aug 11, 2026
Eat More Plants , Produce Retail , National Watermelon Promotion Board

On average, shoppers made five watermelon purchase trips during the year, spending $5.83 per trip for an estimated annual household spend of $28.94, according to a study from the National Watermelon Promotion Board.

Key shopper behaviors speed growth of watermelon category, study shows

A National Watermelon Promotion Board shopper segmentation study shows that over 3 million new U.S. households purchased watermelon in 2024... Read More

The Packer Staff

Nov 22, 2024
Watermelons , National Watermelon Promotion Board , Produce Retail , Produce Research

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