Move over, margaritas — Avocados From Mexico says the true centerpiece of Cinco de Mayo has arrived. As the sober-curious movement gains momentum, the focus of the holiday is shifting from the cocktail shaker to the snack table, and the numbers prove it: In the four weeks leading up to Cinco de Mayo, the U.S. is expected to import a staggering 238 million pounds of Mexican avocados — a record high.
That's why this Cinco de Mayo, Avocados From Mexico and Mexican actor, producer and guac aficionado Diego Boneta are aiming to prove that the undeniable centerpiece of the fiesta isn't the drink in hand but rather the flavor-packed bowl of guac on the table.
“We're heading into our largest Cinco de Mayo yet, with more than 238 million pounds of Mexican avocados imported in the four weeks leading up to the holiday,” says Alvaro Luque, president and CEO of Avocados From Mexico. “What's notable is not just the record volume but the consistency of demand we're seeing at retail, driven by consumers increasingly centering food in how they celebrate. That sustained demand continues to build confidence across the supply chain and reinforces the category's strength during key consumption moments like Cinco.
“The Mexican avocado industry plays a critical role as a reliable, year-round supply partner for the U.S. market,” Luque adds. “Our binational supply chain allows us to scale efficiently to meet demand during peak moments like Cinco de Mayo, ensuring retailers have consistent access to high-quality fruit when consumers are most engaged with the category.”
To commemorate this milestone, Avocados From Mexico has teamed up with Boneta to unveil a first-of-its-kind recipe collection. From nostalgic family classics to inventive twists like Spicy Dill Pickle and Hot Honey, the brand is highlighting how a great fiesta starts with a bowl of guac. Whether catching the Guaco Truck in New York City for a free flavor upgrade or whipping up Boneta's specialty recipes at home, this year's celebration is all about bold flavor and record-breaking fun.
A Guac for Every Taste
Avocados From Mexico says fans are expected to devour more than 235 million pounds of Mexican avocados in the four weeks leading up to the holiday, making one thing clear: Cinco starts with guac. After all, guac is the vibrant, flavorful soul of an authentic fiesta and a tradition made for sharing.
The organization partnered with Boneta to curate five specialty recipes to be the star of holiday spreads. These fresh takes are designed to bring bold, exciting new flavors to favorite Mexican dishes, from tacos and nachos to quesadillas and carne asada and more:
- Mama Boneta's Guac — Get a taste of tradition with Boneta's family recipe straight from his mother's kitchen. Loaded with a smoky chipotle kick, cumin and fresh lime, this is the authentic, party-starting flavor that fuels a true fiesta.
- Fiesta Guacamole — A vibrant mix of tequila reduction, fresh tomato, crisp red onion and a bold kick from serrano peppers creates a classic, can't-stop-eating-it guac that brings the celebration to every bite.
- Roasted Corn Guacamole — Looking for a smoky and sweet superstar for the table? This recipe features roasted corn, complemented by fresh tomato, red onion and a touch of sour cream for an extra-creamy texture.
- Spicy Dill Pickle Guacamole — This combines the zesty, tangy crunch of dill pickles with a fiery blast of serrano peppers for a wildly addictive and outrageously fun flavor combination, says Avocados From Mexico.
- Hot Honey Guacamole — This harmony of sweet and heat features a generous drizzle of spicy-sweet honey that adds a warm, lingering kick to every bite. Mix in a variety of peppers for extra spice and cotija for creaminess.
“For me, authentic flavor comes from the heart, and so many of my favorite memories are tied to family meals,” Boneta says. “My mom's guac has always been the start of our celebrations, and I'm so excited to be sharing that same, beloved recipe with fans — along with four other incredible new twists for every taste. I had the best time bringing the flavors from my home to life with Avocados From Mexico. I can't wait to see all the reactions as people hopefully start making these recipes part of their own Cinco memories.”
‘Guac' the Party Started
To kick off Cinco de Mayo right, Avocados From Mexico and Boneta are hitting the streets of New York City with all five recipes in the Guaco Truck, a party on wheels that flips the script: You bring the food, and they'll bring the free epic guac topping. Bring any dish, from pizza and donuts to that sad desk salad or street hot dog, and Avocados From Mexico will transform the plate into a full-on fiesta. Crash the party on May 5 at Hudson Yards from 1-4 p.m., where Boneta himself will be serving up tastes of guac to flavor-loving fans who arrive early.
“We're seeing a real cultural shift in how people, especially new generations, are choosing to celebrate; they're drinking less and connecting more through shared experiences like food,” Luque says. “That trend is why we're prepping for our biggest Cinco ever, anticipating more than 235 million pounds of Mexican avocado imports in the four weeks leading up to the holiday. We're reminding everyone that a real fiesta starts with guac, not a margarita. Avocados have a special way of bringing people together, and our goal is to put that experience at the heart of the holiday, proving that every great celebration starts with Avocados From Mexico.”
Access all five specialty recipes at avocadosfrommexico.com/cincodemayo.
