Latest Fresh Produce News & Insights

From strategic retail partnerships to high-flavor innovations, suppliers at the Global Produce and Floral Show delivered actionable solutions to help buyers navigate market consolidation and drive category growth... Read More

While simplified tools help fresh produce businesses ditch paper records, show floor discussions at the IFPA Global Produce and Floral Show highlight a lingering readiness gap with systems that still can’t connect to share data... Read More

Produce companies at IFPA’s Global Produce and Floral Show share strategies for driving demand and managing severe weather risks... Read More

Food safety experts at the IFPA Global Produce and Floral Show detail how AI data, label audits and predictive WMS models streamline traceability compliance... Read More

Food safety experts at the IFPA Global Produce and Floral Show detail how AI data, label audits and predictive WMS models streamline traceability compliance... Read More

The brands are launching a new line of premium packaged salads aimed at rebuilding consumer trust, generating excitement and bringing shoppers back to the produce aisle... Read More

At the IFPA Global Produce and Floral Show, digital reputation expert Peter Wilson explored how AI-generated content could jeopardize consumer trust and what the fresh produce industry needs to do to safeguard businesses... Read More

At the International Fresh Produce Association’s Global Produce and Floral Show, CEO Cathy Burns delivers a resilient vision for navigating market volatility, advancing traceability and driving fresh produce consumption worldwide... Read More

Fresh produce industry leaders gather to showcase breakthrough sustainability initiatives and the biggest developments transforming the global supply chain... Read More

By lowering barriers to entry and pairing first-time exhibitors with veteran mentors, the International Fresh Produce Association seeks to help business solutions providers maximize ROI at the Global Produce and Floral Show... Read More

As a historic Cyclospora outbreak surges nationwide, the International Fresh Produce Association is urging public health officials to partner with the industry rather than rushing to blame leafy greens without physical evidence... Read More

The International Fresh Produce Association and The Foundation for Fresh Produce have launched “Fruits & Vegetables: All Day, Every Day,” a campaign aimed at closing the gap between knowing produce matters and actually eating more of it... Read More

At IFPA’s Washington Conference, Agriculture Secretary Brooke Rollins and industry leaders call for urgent action to support struggling family farms, protect domestic farmland and reclaim America’s economic independence... Read More

Taking the stage at the International Fresh Produce Association’s Washington Conference yesterday, the Make America Healthy Again mastermind sat down with CEO Cathy Burns to outline how he intends to disrupt the way Americans eat and the way our food is grown... Read More

Former FDA policy manager Eric Stevens is set to join the International Fresh Produce Association to lead global regulatory engagement and science-based policy... Read More

The Packer sat down with the International Fresh Produce Association team to learn how the organization supports its members locally and connects them globally — all with the aim of increasing fresh produce consumption... Read More

The International Fresh Produce Association introduces a collaborative framework designed to create a common language and practical guidance for sustainability efforts, empowering growers and enhancing market differentiation by late 2026... Read More

To learn more about the Devens, Mass.-based greenhouse grower’s decade of continued growth, The Packer sat down with CEO Paul Sellew at the recent IFPA Global Produce and Floral Show... Read More

This year’s International Fresh Produce Association Global Produce and Floral Show featured a number of star-backed produce collaborations designed to increase consumption of fresh fruits and vegetables... Read More

The organization has achieved significant penetration in the U.S. market in just five year’s time and has now launched a retail marketing campaign to support existing supplies and drive growth. .. Read More

Every aisle at the IFPA Global Produce and Floral Show was filled with new products, packaging, merchandising concepts and more. .. Read More

This year’s International Fresh Produce Association Global Produce and Floral Show featured an array of on-trend new products, campaigns, marketing and branding. .. Read More

Since the “Liberation Day” roll out of tariffs, “it’s been constant turmoil” for anybody dealing with imported products, said one panelist at the IFPA Global Produce and Floral Show... Read More

While the fresh produce industry faces a multitude of threats, the International Fresh Produce Association continues to advocate for fresh fruits and vegetables, said CEO Cathy Burns in her keynote address... Read More

The vice president of global marketing and communications for U.S. Highbush Blueberry Council is an accomplished global marketing leader with a 20-year track record of building, transforming and elevating some of the world’s most recognizable food and beverage brands. .. Read More