Latest Fresh Produce News & Insights

By lowering barriers to entry and pairing first-time exhibitors with veteran mentors, the International Fresh Produce Association seeks to help business solutions providers maximize ROI at the Global Produce and Floral Show... Read More

As a historic Cyclospora outbreak surges nationwide, the International Fresh Produce Association is urging public health officials to partner with the industry rather than rushing to blame leafy greens without physical evidence... Read More

The International Fresh Produce Association and The Foundation for Fresh Produce have launched “Fruits & Vegetables: All Day, Every Day,” a campaign aimed at closing the gap between knowing produce matters and actually eating more of it... Read More

At IFPA’s Washington Conference, Agriculture Secretary Brooke Rollins and industry leaders call for urgent action to support struggling family farms, protect domestic farmland and reclaim America’s economic independence... Read More

Taking the stage at the International Fresh Produce Association’s Washington Conference yesterday, the Make America Healthy Again mastermind sat down with CEO Cathy Burns to outline how he intends to disrupt the way Americans eat and the way our food is grown... Read More

Former FDA policy manager Eric Stevens is set to join the International Fresh Produce Association to lead global regulatory engagement and science-based policy... Read More

The Packer sat down with the International Fresh Produce Association team to learn how the organization supports its members locally and connects them globally — all with the aim of increasing fresh produce consumption... Read More

The International Fresh Produce Association introduces a collaborative framework designed to create a common language and practical guidance for sustainability efforts, empowering growers and enhancing market differentiation by late 2026... Read More

To learn more about the Devens, Mass.-based greenhouse grower’s decade of continued growth, The Packer sat down with CEO Paul Sellew at the recent IFPA Global Produce and Floral Show... Read More

This year’s International Fresh Produce Association Global Produce and Floral Show featured a number of star-backed produce collaborations designed to increase consumption of fresh fruits and vegetables... Read More

The organization has achieved significant penetration in the U.S. market in just five year’s time and has now launched a retail marketing campaign to support existing supplies and drive growth. .. Read More

Every aisle at the IFPA Global Produce and Floral Show was filled with new products, packaging, merchandising concepts and more. .. Read More

This year’s International Fresh Produce Association Global Produce and Floral Show featured an array of on-trend new products, campaigns, marketing and branding. .. Read More

Since the “Liberation Day” roll out of tariffs, “it’s been constant turmoil” for anybody dealing with imported products, said one panelist at the IFPA Global Produce and Floral Show... Read More

While the fresh produce industry faces a multitude of threats, the International Fresh Produce Association continues to advocate for fresh fruits and vegetables, said CEO Cathy Burns in her keynote address... Read More

The vice president of global marketing and communications for U.S. Highbush Blueberry Council is an accomplished global marketing leader with a 20-year track record of building, transforming and elevating some of the world’s most recognizable food and beverage brands. .. Read More

The director of merchandising produce and floral for the Greensboro, N.C.-based The Fresh Market is as recognized for driving revenue and delivering exceptional guest experiences as he is for integrity and strategic vision... Read More

Exhibitors and International Fresh Produce Association officials share a preview of what to expect at the 2025 Global Produce and Floral Show, set for Oct. 16-18 in Anaheim, Calif... Read More

More than 700 racers and spectators are expected to toe the line Oct. 17 at the largest fundraiser for the International Fresh Produce Association’s Foundation for Fresh Produce... Read More

Supplying international table grapes to the U.S. comes with some challenges, but innovations in varieties and strategic planning keep the grapes coming... Read More

Category Partners shares data-backed insights and retail implications for suppliers and marketers... Read More

The company says it will highlight the value its custom avocado and mango ripening programs bring to the foodservice at the International Fresh Produce Association conference... Read More

How might proposed FDA budget cuts impact the future of food safety? The Packer connected with IFPA Chief Science Officer Max Teplitski on the heels of the association’s recent Washington Conference to learn more... Read More

The International Fresh Produce Association outlined several policy recommendations in a letter to Trump administration officials and the Make America Healthy Again commission... Read More

The International Fresh Produce Association is looking for a new chief food safety and regulatory officer, as Natalie Dyenson is set to leave the organization for a new role. .. Read More