Latest Fresh Produce News & Insights

The council has also opened nominations for three-year regional positions beginning in 2027... Read More

Companies are prioritizing reliability through vertical integration, leveraging advanced logistics, proprietary genetics and automation to turn a delicate product into a predictable and transparent retail staple... Read More

The new integrated toolkit empowers retailers with ready-to-use merchandising assets and data-driven insights to maximize mushroom profitability among younger demographics... Read More

By leveraging benefit-led education and celebrity influencers, mushroom suppliers are rebranding both staples and specialty varieties as approachable, everyday ingredients that boost brain health and enhance traditional meat dishes... Read More

In the “It’s Not Magic. It’s Mushrooms.” campaign, the Emmy-winning chef headlines the commodity board’s 2026 campaign to keep mushrooms on the mind as the ultimate no-fuss, flavor-packed staple... Read More

From mushrooms to Persian limes to murasaki sweetpotatoes to microgreens and more, exhibitors at East Coast Produce Expo 2026 showcased some of the hottest trends in produce... Read More

This year’s International Fresh Produce Association Global Produce and Floral Show featured a number of star-backed produce collaborations designed to increase consumption of fresh fruits and vegetables... Read More

A sneak peek at the Buffalo Dip Baby Bella Stuffed Mushrooms will be available at the IFPA Global Floral and Produce Show, Oct 17-18... Read More

With young shoppers increasingly drawn to plant-forward eating, cooking at home and ingredient transparency, Giorgio says its influencer strategy helps elevate mushrooms from a side dish to a staple... Read More

The bold new campaign is laser-focused on attracting millennial and Gen Z shoppers and making them everyday mushroom consumers, says Mushroom Council’s Cristie Mather... Read More

While petitioners allege that Canadian producers export mushrooms into the U.S. at prices below fair value, those opposed to the measure say this stifles healthy competition and will drive up mushroom prices... Read More

The new line includes lion’s mane, king trumpet, maitake, shiitake, oyster and combination offerings in sustainable packaging... Read More

Whether it’s promoting emerging varieties or leveraging influencer partnerships and functional food trends, the mushroom category continues to grow in more ways than one... Read More

Sprouts Farmers Market the first retailer to stock South Mill Champs’ mushrooms in the eco-friendly bamboo packaging... Read More

The U.S. mushroom grower says it is reducing prices on its full line of organic mushrooms by expanding domestic production to meet a 58.6% surge in demand over the past three years... Read More

Initiatives featuring clear packaging and social media engagement are part of a rebranding initiative to increase mushroom consumption and attract the next generation... Read More

Giorgio says the value-added items provide pizzerias and foodservice operators with convenient, high-quality solutions that enhance menu offerings while maintaining operational efficiency... Read More

Southern Exposure attendees can discover the company's new specialty line, which includes shiitake, maitake, lion’s mane, oyster and king trumpet mushrooms... Read More

A recent marketing summit hosted by the council allowed industry members to collaborate, share insights and discuss strategies to drive fresh mushroom demand... Read More

The company says it will showcase its new Hot N’ Spicy Line of stuffed mushrooms at the event in Orlando... Read More

The additions to the Hot N’ Spicy line offer convenience with bold flavors for Big Game celebrations or everyday meals, the company says... Read More

Retailers can educate consumers about mushrooms’ versatility and health benefits, using creative strategies for marketing... Read More

The versatile mushroom plays a leading role in plant-based eating, providing an opportunity for retailers to appeal to health- and sustainability-conscious consumers... Read More

Mushrooms' culinary versatility gives retailers opportunities to capitalize on consumer trends driving consumption... Read More

The top 5 list features classic mushroom soup to new takes on lasagna and crab cakes... Read More