Latest Fresh Produce News & Insights

With strong volume anticipated, the avocado supplier says strategic programs and seasonal storytelling will help drive category performance... Read More

Industry experts emphasize that winning Cinco de Mayo 2026 requires a complete-solution approach, leveraging high-impact cross-merchandising, perfect ripeness and a strategic two-week promotional window... Read More

With some of the highest production and land costs in the world, California’s avocado growers aren’t looking to compete with imports on price. Instead, they focus on the highest quality and a premium eating experience... Read More

To commemorate the International Year of the Woman Farmer, the commission is highlighting contributions of trailblazing California avocado growers... Read More

By leveraging these merchandising tools to highlight specific health benefits of apples, avocados, mangoes and blueberries, retailers can transform the produce aisle into a destination for both physical and psychological resilience... Read More

Splane and the commission announced annual projections of 330 million pounds of California avocados and a ready-to-go consumer marketing program for the spring... Read More

The Hass Avocado Board and Farm Journal, The Packer’s parent company, are launching a first-of-its-kind international event that seeks to gather every segment of the U.S. avocado supply chain with the aim of driving continued growth. .. Read More

The merger unites two industry pioneers, expanding Mission’s Mexican packing footprint to four facilities and signaling a major strategic entry into the high-growth prepared foods segment... Read More

The group is expecting both record-breaking total imports for the 2025-26 season and Super Bowl avocado supplies, as well as planning for World Cup promotions... Read More

“We’re seeing the next generations, the millennials and Gen Z, looking for that authentic flavor and they’re unwilling to compromise on lesser ingredients in their products,” says Insignia International CEO Jason Parasco... Read More

The board says the milestone reflects unprecedented demand and industry collaboration... Read More

In collaboration with the American Diabetes Association, the song will inspire healthier lifestyles and raise awareness for diabetes, one of the top health challenges affecting U.S. Hispanics... Read More

As U.S. demand for avocados continues to climb, leading suppliers from Mexico are responding with expanded marketing and strategies to ensure consistent supply and quality year-round... Read More

This year’s International Fresh Produce Association Global Produce and Floral Show featured a number of star-backed produce collaborations designed to increase consumption of fresh fruits and vegetables... Read More

The organization has achieved significant penetration in the U.S. market in just five year’s time and has now launched a retail marketing campaign to support existing supplies and drive growth. .. Read More

Florida’s favorable business conditions have continued to attract companies like the Oxnard, Calif.-based Mission Produce, which recently expanded its operations and distribution to Miami... Read More

The new packaging effort, which will prominently display key nutritional information about avocados, aims to make nutritional choices easier for consumers... Read More

Produce distributors are hoping the market’s progress carries into fall... Read More

Retailers and customers are preparing for rising prices, supply disruptions and potentially less variety... Read More

Fall advertising, influencer partnerships and digital marketing efforts will focus on several topics, the organization says... Read More

AFM’s fall initiatives will once again include promotions for Breast Cancer Awareness Month and college football... Read More

The anticipated surge in shopper traffic provide a prime time to align retail promotions... Read More

Exports to the U.S. in 2025 are currently projected to double from 80 million pounds last year... Read More

The company says it will highlight the value its custom avocado and mango ripening programs bring to the foodservice at the International Fresh Produce Association conference... Read More

The launch includes a refreshed website, updated trade show materials, new educational and promotional resources, and a strong digital presence, says the Colombia Avocado Board... Read More