The Hass Avocado Board shows total avocado volume in the U.S. market is on track to exceed 3 billion pounds in 2025 — a historic milestone that underscores the fruit’s growing popularity and the strength of the avocado industry’s supply chain, according to a news release.
“This is a landmark moment for the avocado industry,” says Emiliano Escobedo, executive director of the Hass Avocado Board. “Surpassing 3 billion pounds is not just a number — it’s a testament to the tireless efforts of producers, importers and marketers who have worked together to meet the growing demand for avocados in the U.S. market.”
The board says the projected volume represents a 4% increase from the previous year and reflects sustained consumer interest in avocados as a versatile, nutrient-dense food. It also highlights the success of industrywide initiatives to promote year-round availability, enhance quality and educate consumers on the benefits of avocados.
There have been tremendous amounts of hard work and collaboration across the industry to transform avocados from being a misunderstood specialty fruit to today’s produce aisle powerhouse, the board says. “Avocado Nation: An American Success Story,” now streaming, looks at how the business opportunity for avocado producers and importers has transformed since the Hass Avocado Promotion, Research and Information Order created the Hass Avocado Board in 2002.
“Avocados have become a staple in American households, and this milestone reflects how deeply they’re woven into our food culture,” Escobedo says. “As we look ahead, HAB remains committed to supporting the industry through data-driven insights, strategic marketing and collaborative innovation.”
The Hass Avocado Board, which represents domestic producers and importers, says it continues to invest in research, nutrition education and promotional programs that drive category growth and support a resilient, sustainable avocado supply chain.
The Hass Avocado Board says the projected volume represents a 4% increase from the previous year and reflects sustained consumer interest in avocados as a versatile, nutrient-dense food.
by The Packer Staff, Dec 01, 2025
