Latest Fresh Produce News & Insights

Through omnichannel promotions, regional college tours and a Big Game partnership with Julian Edelman, AFM is giving produce retailers a play-by-play strategy to boost basket spend and drive volume all season long... Read More

The Boise, Idaho-based grocer says Kroger did not do enough to get regulatory approval, but Kroger disputes that and blames regulatory opposition... Read More

Industry leaders at IFPA’s Global Produce and Floral Show revealed that overcoming flat fruit and vegetable consumption requires shifting away from clinical health messaging toward flavor-forward marketing, cultural rituals and frictionless convenience... Read More

In partnership with the American Cancer Society, the global banana brand replaces its iconic blue sticker with pink throughout October while bringing its ambassador to life for the first time... Read More

Frieda’s Branded Produce, Legacy Farms and Cal-Fresco highlighted specialty produce solutions, multicultural holiday promotions and core vegetable programs during the IFPA Global Produce and Floral Show... Read More

Slow inventory turn can often lead to losing shoppers’ trust — and regaining customer confidence takes time and money, says columnist Armand Lobato... Read More

The brands are launching a new line of premium packaged salads aimed at rebuilding consumer trust, generating excitement and bringing shoppers back to the produce aisle... Read More

At the IFPA Global Produce and Floral Show, digital reputation expert Peter Wilson explored how AI-generated content could jeopardize consumer trust and what the fresh produce industry needs to do to safeguard businesses... Read More

James Peterson discusses driving the century-old berry grower forward by pairing high-tech quality control and proprietary breeding with rigorous supply planning to protect margins against rising input costs... Read More

At the International Fresh Produce Association’s Global Produce and Floral Show, CEO Cathy Burns delivers a resilient vision for navigating market volatility, advancing traceability and driving fresh produce consumption worldwide... Read More

Industry leaders at the International Fresh Produce Association’s Global Fresh Produce & Floral Show in Orlando revealed how economic shifts, generational dynamics and evolving consumer trust are shaping the future of produce and floral purchasing... Read More

The fifth-generation family-owned fruit company has grown and packed Envy apples since 2023 and will now sell them directly to retailers... Read More

Chief Commercial Officer Frank Burkhardt calls for a shift toward shared investment across the value chain as rising production and sustainability costs squeeze grower margins... Read More

MorganMyers’ Food and Flavor Trends Report Reveals the Top 10 flavors expected to break out next year... Read More

Two 2026 Packer 25 honorees share how innovative technology, processes and materials aim to cut waste... Read More

Industry trailblazers and 2026 Packer 25 honorees Hiroki Koga and Julia Weber are combining advanced agricultural science with deep consumer connection to turn indoor-grown produce into the everyday standard... Read More

Potatoes, lettuce, onions and tomatoes are foundational staples that unlock sales of other items, says columnist Armand Lobato... Read More

Fresh Thyme Market and Spins’ 2027 trend forecast features produce as the foundational engine of grocery retail, driven by consumer demand for cognitive health, convenience, global flavors and nutrient-dense whole foods... Read More

In Part 4 of our five-part blueprint series on building an iconic produce brand, CEO Adam Cooper reveals how consumer research, minimalist packaging design and functional innovation translate into a category-winning launch strategy... Read More

As U.S. volume passes a record 3 billion pounds, these Packer 25 changemakers are tackling supply chain friction, driving purchase frequency and building lasting demand growth... Read More

GreenFruit 2.0 takes shape with key industry hire and internal promotions... Read More

By pairing value-added convenience, rapid viral trendspotting and generational ethnic merchandising, 2026 Packer 25 honorees Bobby Chacko, Robert Schueller and Robert Veilleux are redefining how produce departments capture consumer demand and drive basket size... Read More

The 50/50 farming partnership combines Consalo’s nearly century-long farming heritage with Frutanza’s Peruvian blueberry expertise to grow premium blueberries and strengthen year-round supply... Read More

By combining operational consulting in the kitchen with targeted industry storytelling, 2026 Packer 25 honorees Ralph Salinas, Dez Forsythe and Ashley Sempowski are helping elevate the value of fresh produce across foodservice channels... Read More

EveryAisle’s rebrand and expanded AI platform empowers independent grocers to personalize shopper interactions, drive fresh produce sales and protect critical first-party data against third-party marketplaces... Read More