Produce Market Guide News
Produce Market Guide News
Super Bowl ad features Hy-Vee, Oprah partnering to feed kids in need
Feb 05, 2019 by Ashley Nickle
Hy-Vee has launched a new campaign to feed hungry kids, and the announcement of the program came in a Super Bowl ad featuring Oprah Winfrey.
Feb 05, 2019 by Ashley Nickle
H-E-B showcases store brand in Super Bowl commercial
Feb 05, 2019 by Ashley Nickle
H-E-B featured its private brand products, including guacamole and queso, in a commercial that ran in more than a dozen Texas markets during the Super Bowl.
Feb 05, 2019 by Ashley Nickle
Marketing inspiration from Super Bowl ads
Feb 05, 2019 by Ashley Nickle
Many people watch the Super Bowl for the commercials as much as the game, and I imagine marketers in particular observe with interest the ads that companies pay millions to air.
Feb 05, 2019 by Ashley Nickle
Hy-Vee targets food waste with Flashfood app
Feb 05, 2019 by Ashley Nickle
Hy-Vee has launched a pilot program that lets shoppers buy products approaching their “best before” date at a significant discount.
Feb 05, 2019 by Ashley Nickle
Wholesum displays new brand message, packaging
Feb 05, 2019 by Chris Koger
HOLLYWOOD, FLA. — The new contemporary “look and feel” of Wholesum was on display at The Packer’s Global Organic Produce Expo.
Feb 05, 2019 by Chris Koger
PMA hires Dan Stark as chief content officer
Feb 05, 2019 by Chris Koger
The Produce Marketing Association has hired Dan Stark as chief content officer, a new position designed to enhance the value of content and education from the organization.
Feb 05, 2019 by Chris Koger
United Fresh leadership program applications sought
Feb 04, 2019 by Chris Koger
The United Fresh Produce Industry Leadership Program is accepting applications for its 25th class.
Feb 04, 2019 by Chris Koger
Light and moderate users will fuel organic growth in years ahead
Feb 04, 2019 by Tom Karst
HOLLYWOOD, Fla. — Consumers who have taken organic produce to its elevated importance today won’t be the same consumers who will take it to the next level.
Feb 04, 2019 by Tom Karst
United Fresh promotes Mary Coppola
Feb 04, 2019 by Tom Karst
Mary Coppola has been promoted by the United Fresh Produce Association to vice president of marketing and communications.
Feb 04, 2019 by Tom Karst
Tattooed leadership expert captures the crowd at GOPEX
Feb 03, 2019 by Amy Sowder
Todd Dewett captured the crowd from the start.
Feb 03, 2019 by Amy Sowder