Hy-Vee has launched a new campaign to feed hungry kids, and the announcement of the program came in a Super Bowl ad featuring Oprah Winfrey.

H-E-B featured its private brand products, including guacamole and queso, in a commercial that ran in more than a dozen Texas markets during the Super Bowl.

Many people watch the Super Bowl for the commercials as much as the game, and I imagine marketers in particular observe with interest the ads that companies pay millions to air.

Hy-Vee has launched a pilot program that lets shoppers buy products approaching their “best before” date at a significant discount.

HOLLYWOOD, FLA. — The new contemporary “look and feel” of Wholesum was on display at The Packer’s Global Organic Produce Expo.

The Produce Marketing Association has hired Dan Stark as chief content officer, a new position designed to enhance the value of content and education from the organization.

The United Fresh Produce Industry Leadership Program is accepting applications for its 25th class.

HOLLYWOOD, Fla. — Consumers who have taken organic produce to its elevated importance today won’t be the same consumers who will take it to the next level.

Mary Coppola has been promoted by the United Fresh Produce Association to vice president of marketing and communications.

Todd Dewett captured the crowd from the start.