Produce Market Guide News

Produce Market Guide News

Super Bowl ad features Hy-Vee, Oprah partnering to feed kids in need

Hy-Vee has launched a new campaign to feed hungry kids, and the announcement of the program came in a Super Bowl ad featuring Oprah Winfrey.

H-E-B showcases store brand in Super Bowl commercial

H-E-B featured its private brand products, including guacamole and queso, in a commercial that ran in more than a dozen Texas markets during the Super Bowl.

Marketing inspiration from Super Bowl ads

Many people watch the Super Bowl for the commercials as much as the game, and I imagine marketers in particular observe with interest the ads that companies pay millions to air.

Hy-Vee targets food waste with Flashfood app

Hy-Vee has launched a pilot program that lets shoppers buy products approaching their “best before” date at a significant discount.

Wholesum displays new brand message, packaging

HOLLYWOOD, FLA. — The new contemporary “look and feel” of Wholesum was on display at The Packer’s Global Organic Produce Expo.

PMA hires Dan Stark as chief content officer

Feb 05, 2019 by Chris Koger #Produce (General), #PMA, #People
The Produce Marketing Association has hired Dan Stark as chief content officer, a new position designed to enhance the value of content and education from the organization.
Feb 05, 2019 by Chris Koger #Produce (General), #PMA, #People

United Fresh leadership program applications sought

The United Fresh Produce Industry Leadership Program is accepting applications for its 25th class.

Light and moderate users will fuel organic growth in years ahead

HOLLYWOOD, Fla. — Consumers who have taken organic produce to its elevated importance today won’t be the same consumers who will take it to the next level.

United Fresh promotes Mary Coppola

Mary Coppola has been promoted by the United Fresh Produce Association to vice president of marketing and communications.