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Shuman Taps Into College NIL Activations to Connect With Younger Consumers

The Reidsville, Ga.-based company is leveraging name, image and likeness (NIL) partnerships with college athletes — including University of Georgia linebacker C.J. Allen and Georgia Southern University wide receiver Josh Dallas — in an effort to connect with the next generation of shoppers... Read More

Tom Burfield

Sep 11, 2025
Sweet Onions , Industry News , Produce Marketing , Produce Retail

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