Latest Fresh Produce News & Insights

Cause marketing campaign highlights easy summer produce-centric recipes and inspiration... Read More

Eye-catching displays, food demos and customized print advertising are designed to highlight the flavor profile of candy grapes... Read More

The Canadian Produce Marketing Association has recognized Lianne Rood, member of Parliament for Lambton-Kent-Middlesex, Ontario, for her efforts to support Canadian agriculture... Read More

In addition to featuring its guacamole and salsa nationwide at events, the marketer is engaging fans this summer by highlighting local artists, donating to local nonprofits and activating outdoor film experiences... Read More

The revamped look is part of the company’s rebranding efforts, which celebrates its 100-year anniversary... Read More

AFP has reprised its multitactical and multifaceted lifestyle campaign again this year, but with a host of new activations strategically designed to reach the most diverse audience of existing and new avocado consumers... Read More

Sustainable Produce Summit 2024 is a wrap, as are this year’s Best of SPS Marketing Awards. Check out this year's Best in Packaging, Best in Website, Best in Social Media and Best in B2C Messaging award winners... Read More

The Envy apple and brand retailers and consumers enjoy today was years in the making, say Louise Beard, director of Forward Insight and Strategy, and Cecilia Flores Paez, T&G Global’s head of marketing in North America... Read More

The “Powered by Potatoes” education series helps retailers understand the retail sales opportunities for potatoes... Read More

Vivid displays, discounts and recipe inspiration are part of the marketing effort to include avocados in the lead-up to Cinco de Mayo... Read More

The packer, grower and distributor of pears, apples and stone fruit says promotions and geo-targeting sales of fuji apples are keys to success this spring and summer... Read More

Ahead of this year’s gathering, The Packer connected with exhibitors to learn more about why CPMA is a must-attend event... Read More

The Canadian Produce Marketing Association Convention and Trade Show returns to western Canada this year with a focus on sustainability, networking and the strength of the country's domestic market... Read More

A marketing campaign for TX1015 sweet onions will feature promotions including a sweepstakes, social media giveaways and restaurant events. .. Read More

The Florida Department of Agriculture and Consumer Services has come up with a plethora of ways to promote the state’s fruits and vegetables through the Fresh From Florida retail promotion this spring... Read More

As the potato industry eyes its role in the upcoming Dietary Guidelines for Americans, those in the industry say marketers should focus on nutritional benefits and trends to grow interest among younger shoppers... Read More

Do you know someone who is advancing the Canadian produce industry, creating change and giving a voice to the underrepresented in fresh produce? The Packer wants to hear from you. Deadline for nominations is March 18... Read More

The California-based fresh citrus cooperative is offering tools to help consumers use citrus to elevate at-home meals and providing displays to help retailers boost sales... Read More

The Bakersfield, Calif.-based licensing company highlighted the green seedless grape variety during the specialty foods industry event... Read More

With the new partnership, Oppy will expand its year-round reach in Peru, Brazil, Chile, South America and Mexico with Sun Grape’s nearly 1,500 acres in production in California... Read More

The Kingsville, Ontario-based greenhouse grower's marketing team won for its lettuce, tomato, cucumber and berry packaging... Read More

The Morris, Minn.-based grower-packer-shipper of carrots says the website will enhance the user’s experience and features a modern design with playful elements... Read More

Little Leaf Farms, a Devens, Mass.-based indoor grower, said the new salad kit celebrates corporate office workers’ love of salads for lunch by offering a "five-star dining event.".. Read More

The beauty of fresh mushrooms is that they often are the answer to multiple culinary trends, says Eric Davis, spokesperson for the Mushroom Council, which says it aligns its marketing to take advantage of those trends... Read More

Philadelphia-based Salix Fruits said its newest office in Singapore will help the company grow its presence in Asia... Read More