Driven by targeted influencer partnerships, recipe showcases and multichannel advertising, the Michigan Asparagus Advisory Board’s marketing efforts generated millions of impressions to connect modern shoppers with local growers and boost retail engagement... Read More
Domestic buyers turn to Michigan growers for quality and consistency as imports from Mexico and Peru decline... Read More
Highlighting “locally grown, locally sold” is what MAAB says positions Michigan asparagus as the option of choice... Read More
The Peruvian Asparagus Importers Association has published its 2025-26 Fresh Asparagus Category Management Stats and Key Purchasing Trends Report, offering retailers and industry stakeholders data-driven insights to boost sales and meet consumer demand... Read More
The Michigan Asparagus Advisory Board said it is implementing a marketing campaign that bridges the digital and in-store experience... Read More
As Peru nears the end of its peak asparagus season, the Peruvian Asparagus Importers Association is forecasting ample asparagus supply for the holiday period with a strong finish to the season... Read More
In partnership with National Breast Cancer Foundation, the company says it will change its purple packaging to pink this October... Read More
The Peruvian Asparagus Importers Association says its members are ready with proactive planning and strategic marketing... Read More
The report reveals that 37% of U.S. consumers purchased asparagus in the past 12 months, an 11% increase from the prior year... Read More
Nearly 37% of those surveyed by The Packer’s Fresh Trends 2024 said they purchased asparagus in the past 12 months... Read More
American Cookware and the Michigan Asparagus Advisory Board are launching “Cooking the American Dream”, a social campaign that celebrates American-crafted cookware with Michigan asparagus. .. Read More
The Michigan Asparagus Advisory Board is celebrating what makes asparagus from the Great Lake State so special in a video series that highlights growers and the culinary attributes of the summer vegetable... Read More
Fueled by rising imports, retail per capita availability for fresh asparagus has grown in recent years, from 1.26 pounds in 2011 to 1.60 pounds in 2019... Read More
Added By Martha Noriega
Added By Christine Lindner
