Latest Fresh Produce News & Insights

Windmill Farms CEO analyzes how inflation and generational shifts are impacting mushroom sales and why the breakfast hack is key to recovery and driving category growth... Read More

Avocados from Peru’s San Diego event is one of three Guac Off activations planned across the U.S. this year, each designed to engage consumers in key markets during peak season... Read More

The former “Queer Eye” star is partnering with Fresh Express to show consumers how to turn convenient salad kits into elevated, restaurant-quality main events... Read More

Panelists at the Canadian Produce Marketing Association Convention and Trade Show explore the massive potential of AI in everything from warehouse food safety to automated defect detection and logistics... Read More

From value-seeking trade-downs at Walmart to the sustainable packaging demands at Whole Foods Market, top retail leaders break down the new playbook for winning in the global produce aisle... Read More

Futurist Jim Carroll shares why agricultural innovators must embrace a high-speed reality of robotics and personalized nutrition to survive a looming era of extreme volatility... Read More

The grower, packer and shipper of fresh fruits and vegetables adds David Dudley as director of merchandising and marketing, while also promoting Daren Van Dyke to vice president of sales and marketing... Read More

The board has rolled out Cinco de Mango campaign initiatives, as well as released multiple studies, including one that examines the impact of mangoes on prediabetic adults and overweight adults... Read More

From partnering with bold, international artists to an AI-powered social video experience in Times Square to a presence at Milan Design Week, the global banana brand is on a mission to elevate the everyday fruit into something truly inspired... Read More

Intiatives range from a how-to series of recipe and cooking tip videos to social media outreach to providing retail resources... Read More

This year’s event will welcome buyers and sellers from around the world and feature a record-breaking more than 700 booths, growth the Canadian Produce Marketing Association says is a sign that “Canada is open for business.”.. Read More

Canada’s premier produce event returns this April to showcase the sustainable tech and bold flavors defining the 2027 season... Read More

The Canadian Produce Marketing Association says it will recognize Paul Catania Jr. as its Lifetime Achievement Award recipient on Thursday, April 30, in Toronto... Read More

Cooking essentials and seasonal favorites help retailers create destination holiday displays... Read More

Designed to inspire quick, easy meals as the days get longer and busier, the integrated campaign includes digital activations, in-store point-of-sale materials and an online sweepstakes... Read More

For more than half a century, The Packer has honored the visionaries driving the Canadian produce industry forward with the Canadian Produce Person of the Year award. Do you know an industry leader, changemaker or innovator advancing fresh produce? Nominate them today!.. Read More

By leveraging direct-to-consumer data and modern branding tactics, Yes! Apples’ redesign looks to compete for “share of stomach” against high-energy snacking and beverage categories... Read More

New research reveals that grocery retailers can increase profits by 6% and slash food waste by over 21% by simply optimizing shelf placement and discount timing for perishable goods... Read More

Companies are prioritizing reliability through vertical integration, leveraging advanced logistics, proprietary genetics and automation to turn a delicate product into a predictable and transparent retail staple... Read More

The new integrated toolkit empowers retailers with ready-to-use merchandising assets and data-driven insights to maximize mushroom profitability among younger demographics... Read More

By leveraging benefit-led education and celebrity influencers, mushroom suppliers are rebranding both staples and specialty varieties as approachable, everyday ingredients that boost brain health and enhance traditional meat dishes... Read More

In the “It’s Not Magic. It’s Mushrooms.” campaign, the Emmy-winning chef headlines the commodity board’s 2026 campaign to keep mushrooms on the mind as the ultimate no-fuss, flavor-packed staple... Read More

Produce and retail companies like Avocados From Mexico and Instacart are utilizing celebrity endorsements for Super Bowl LX to prove that even grocery staples can be marketed with the same level of spectacle and technological innovation as the world’s biggest tech brands... Read More

Circana’s vice president of the fresh foods group says the fresh produce industry is poised for a record-breaking dollar growth in 2026 but cautions the industry must move away from a commodity mindset toward data-driven consumer insights... Read More

After a high-profile debut and a splash in Times Square, CarrieAnn Arias, president and CEO of USA Pears, says the organization’s new look is successfully bridging the gap between vintage charm and modern nutritional demands... Read More