In the “It’s Not Magic. It’s Mushrooms.” campaign, the Emmy-winning chef headlines the commodity board’s 2026 campaign to keep mushrooms on the mind as the ultimate no-fuss, flavor-packed staple... Read More
Produce and retail companies like Avocados From Mexico and Instacart are utilizing celebrity endorsements for Super Bowl LX to prove that even grocery staples can be marketed with the same level of spectacle and technological innovation as the world’s biggest tech brands... Read More
Circana’s vice president of the fresh foods group says the fresh produce industry is poised for a record-breaking dollar growth in 2026 but cautions the industry must move away from a commodity mindset toward data-driven consumer insights... Read More
After a high-profile debut and a splash in Times Square, CarrieAnn Arias, president and CEO of USA Pears, says the organization’s new look is successfully bridging the gap between vintage charm and modern nutritional demands... Read More
Fresh produce marketing veterans at the East Coast Produce Expo explain why the industry must shift from a commodity mindset to building emotional equity to compete with products throughout the store... Read More
The Packer’s annual consumer survey takes a deep dive into commodities, exploring shopper habits, preferences and more to offer actionable insights that grow businesses... Read More
Leveraging new research on gut health and younger demographics, a grassroots initiative seeks to boost grower profitability and secure the future of the category... Read More
Marketing campaigns kick off the retail rush leading up to the Super Bowl with a strong drive from merchandising and more... Read More
The company says it will offer retailers digital campaign elements and POS displays and will give 15 families $1,000 in groceries... Read More
Globally and in the U.S., data shows millennials and Gen Z shoppers view produce purchase differently than baby boomers and Gen X shoppers... Read More
Tara Murray, vice president of marketing for Fresh Innovations and Yo Quiero Brands, shares how brands can respond to consumer trends in flavor and snacking and the opportunities in the industry for innovation and disruption... Read More
The holiday-themed packaging for blueberries and blackberries will reach Kroger and select Wakefern stores by mid-October, the company says... Read More
October is National Tomato Month, and the company says it plans to honor its Sunset Campari cocktail tomato, which has turned 30 years old... Read More
The Reidsville, Ga.-based company is leveraging name, image and likeness (NIL) partnerships with college athletes — including University of Georgia linebacker C.J. Allen and Georgia Southern University wide receiver Josh Dallas — in an effort to connect with the next generation of shoppers... Read More
The new packaging effort, which will prominently display key nutritional information about avocados, aims to make nutritional choices easier for consumers... Read More
The National Mango Board initiative is designed to drive mango consumption while supporting parents and kids with simple, nutritious and energizing fresh mango recipes... Read More
Aiming to connect with younger consumers, the playful and informative initiative highlights the fruit’s health benefits, versatility and California roots... Read More
From festive packaging to back-to-school partnerships and Halloween promotions, produce marketers are crafting seasonal initiatives that speak directly to parents and kids... Read More
Fall advertising, influencer partnerships and digital marketing efforts will focus on several topics, the organization says... Read More
AFM’s fall initiatives will once again include promotions for Breast Cancer Awareness Month and college football... Read More
The anticipated surge in shopper traffic provide a prime time to align retail promotions... Read More
The Michigan Asparagus Advisory Board said it is implementing a marketing campaign that bridges the digital and in-store experience... Read More
Consumer education, creative packaging and retail promotions are among the tools helping elevate onions in the produce aisle... Read More
For retailers, the campaign includes a suite of promotional tools and incentives, such as bonus opportunities, digital promotions, a registered dietitian program, contests, POP materials and in-store sampling... Read More
Motivating shoppers to try fresh mangoes can be accomplished through educating them about mango nutrition, flavor and culture, says Lavanya Setia, the board’s director of marketing... Read More
Added By Rebecca Christian
