Latest Fresh Produce News & Insights

The company says it will offer retailers digital campaign elements and POS displays and will give 15 families $1,000 in groceries... Read More

Globally and in the U.S., data shows millennials and Gen Z shoppers view produce purchase differently than baby boomers and Gen X shoppers... Read More

Tara Murray, vice president of marketing for Fresh Innovations and Yo Quiero Brands, shares how brands can respond to consumer trends in flavor and snacking and the opportunities in the industry for innovation and disruption... Read More

The holiday-themed packaging for blueberries and blackberries will reach Kroger and select Wakefern stores by mid-October, the company says... Read More

October is National Tomato Month, and the company says it plans to honor its Sunset Campari cocktail tomato, which has turned 30 years old... Read More

The Reidsville, Ga.-based company is leveraging name, image and likeness (NIL) partnerships with college athletes — including University of Georgia linebacker C.J. Allen and Georgia Southern University wide receiver Josh Dallas — in an effort to connect with the next generation of shoppers... Read More

The new packaging effort, which will prominently display key nutritional information about avocados, aims to make nutritional choices easier for consumers... Read More

The National Mango Board initiative is designed to drive mango consumption while supporting parents and kids with simple, nutritious and energizing fresh mango recipes... Read More

Aiming to connect with younger consumers, the playful and informative initiative highlights the fruit’s health benefits, versatility and California roots... Read More

From festive packaging to back-to-school partnerships and Halloween promotions, produce marketers are crafting seasonal initiatives that speak directly to parents and kids... Read More

Fall advertising, influencer partnerships and digital marketing efforts will focus on several topics, the organization says... Read More

AFM’s fall initiatives will once again include promotions for Breast Cancer Awareness Month and college football... Read More

The anticipated surge in shopper traffic provide a prime time to align retail promotions... Read More

The Michigan Asparagus Advisory Board said it is implementing a marketing campaign that bridges the digital and in-store experience... Read More

Consumer education, creative packaging and retail promotions are among the tools helping elevate onions in the produce aisle... Read More

For retailers, the campaign includes a suite of promotional tools and incentives, such as bonus opportunities, digital promotions, a registered dietitian program, contests, POP materials and in-store sampling... Read More

Motivating shoppers to try fresh mangoes can be accomplished through educating them about mango nutrition, flavor and culture, says Lavanya Setia, the board’s director of marketing... Read More

Marking a 100-year milestone, the Canadian Produce Marketing Association’s annual convention and trade show brought fresh connections and fresh produce to the forefront... Read More

From social media sensations to innovation centers to award-winning products, Canadian greenhouse growers pulled out all the stops at the recent Canadian Produce Marketing Association Convention and Trade Show... Read More

The Canadian Produce Marketing Association marked its 100th anniversary during its annual trade show and convention held in Montreal... Read More

Bland Farms says it has launched a “Savor Summer’s Sweetest Moments” campaign to promote Vidalia onions... Read More

While tariff turmoil has presented fresh challenges for some U.S. grower-packer-shippers, some Canadian and Mexican producers are finding new avenues for growth... Read More

Fresh Express encourages consumers to unleash creativity in the kitchen through a multi-phase “Express Yourself” initiative across streaming, social and digital... Read More

Innovation, Canadian-grown and -owned, and produce that plays well in both cooked and raw dishes were all on display at this year’s Canadian Produce Marketing Association Convention and Trade Show... Read More

The North American ready-to-eat salad company says it hopes the new campaign will help grow the salad kit category... Read More