Produce Taps Into Social Media to Build Brands - Produce Market Guide

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Produce Taps Into Social Media to Build Brands - Produce Market Guide

by Tom Burfield, Oct 20, 2026

Technology is everywhere in the produce industry — from planting and harvesting fruits and vegetables to processing sales orders and transporting product to supermarkets and restaurants.

The internet, mobile apps and, more recently, AI also have given rise to social media, which has become an essential component of consumer marketing today.

It also has played a big role in the career of Monique Mueller, director of communications for Fowler, Calif.-based Bee Sweet Citrus and a 2026 Packer 25 honoree.

When she signed on with Bee Sweet, Mueller says her initial goal was to establish a strong digital footprint for the company.

As time went on, leveraging popular social media platforms such as LinkedIn, Instagram and TikTok became instrumental in building brand credibility, and they have become a valuable recruitment tool, Mueller says.

Monique Mueller
Monique Mueller

“By being transparent and sharing the daily realities of production agriculture, capitalizing on social media trends to highlight our unique varieties, and telling the stories that define Bee Sweet's legacy, my team and I have helped shape our brand into something that reflects our company's rich history and values,” she says.

Bee Sweet's social media platforms “are incredibly active,” Mueller adds, and often highlight the company's varieties through recipes, videos and vibrant photography.

“We feel that the more familiar consumers are with our product, the more inspired they will be to try the varieties at home or use them in new, creative ways,” she says.

The company also uses distinctive packaging to differentiate among the 10 citrus varieties it offers year-round.

Some, like mandarins and navel oranges, are household staples, but others, such as Golden Gem grapefruit and minneola tangelos, may be unfamiliar to many shoppers.

“To combat any potential confusion in the grocery aisle, we've strategically designed each bag and carton to highlight the unique qualities of the fruit inside,” Mueller says. “Our packaging's vibrant colors and artistic elements not only catch the eye of passing shoppers but also act as an educational tool, helping consumers make informed choices about new varieties.”





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Dark Sweet Cherries Rainier Cherries Nectarines Yellow-Flesh Nectarines White-Flesh Nectarines Peaches White-Flesh Peaches Flat Peaches Yellow-Flesh Peaches Plums Plumcots Red Plums Yellow Plums Black Plums Italian Prune Plums Avocados Bacon Avocados Fuerte Avocados Gwen Avocados Hass Avocados Pinkerton Avocados Reed Avocados Zutano Avocados Tropical Avocados Bananas Burro Bananas Manzano Bananas Nino Bananas Red Bananas Cavendish Bananas Carambola Coconuts Young/Water Coconuts Brown Coconuts White Coconuts Kiwifruit Green Kiwifruit Gold Kiwifruit Mangoes Ataulfo Mangoes Tommy Atkins Mangoes Haden Mangoes Haitian Mangoes Kent Mangoes Keitt Mangoes Alphonso Mangoes Papayas Hawaiian Papayas Maradol Papayas Golden Papayas Red Lady Papayas Strawberry Papayas Tainung Papayas Pineapple Golden Pineapple Hawaii Gold Pineapple Plantains Artichokes Green Globe Artichokes Purple Artichokes Fiesole Artichokes Fiore Viola Artichokes Asparagus Green Asparagus White Asparagus Purple Asparagus Beans Chinese Long Beans Green Beans Haricots Verts Green Romano Beans Purple Wax Beans Scarlet Runner Beans Wax/Yellow Beans Soybeans/Edamame Beets Red Beets Golden Beets Chioggia Beets Brussels Sprouts Green Brussels Sprouts Purple Brussels Sprouts Cabbage Napa Cabbage Red Cabbage Green Cabbage Savoy Cabbage Pointy/Sweetheart Cabbage Cauliflower White Cauliflower Green Cauliflower Purple Cauliflower Orange Cauliflower Corn Bicolor Sweet Corn White Sweet Corn Yellow Sweet Corn Eggplant Chinese Long Eggplant Purple Globe Eggplant Thai Eggplant Italian Eggplant White Eggplant Graffiti Eggplant Japanese Eggplant Garlic White Garlic Elephant Garlic Greens Collard Greens Dandelion Greens Mustard Greens Green Swiss Chard Red Swiss Chard Rainbow Chard Turnip Greens Herbs Bamboo Shoots Basil Bay Leaves Chervil Chives Cilantro Dill Fennel Fiddlehead Marjoram Mint Oregano Parsley Rosemary Sage Savory Sorrel Tarragon Thyme Italian Parsley Lavender Opal Basil Kale Curly Kale Baby Kale Lacinato Kale White Kale Red Russian Kale Flowering Kale Leeks Mushrooms White/Button Mushrooms Crimini Mushrooms Enoki Mushrooms Morel Mushrooms Oyster Mushrooms Portabella Mushrooms Shiitake Mushrooms Black Chanterelle Mushrooms Hedgehog Mushrooms Hon Shimeji Mushrooms Lobster Mushrooms Maitake Mushrooms Porcini Mushrooms White Trumpet Mushrooms Wood Ear Mushrooms Chanterelle Mushrooms Matsutake Mushrooms Okra Green Okra Red Okra Onions, Bulb White Onions Red Onions Yellow Onions Yellow Boiler Onions Red Boiler Onions White Boiler Onions Onions, Sweet Vidalia Sweet Onions Walla Walla Sweet Onions Texas Sweet Onions Chilean Sweet Onions Peruvian Sweet Onions Mexican Sweet Onions Peas English Peas Snow Peas Sugar Snap Peas Peppers, Chili Anaheim Peppers Banana Wax Peppers Cubanelle Peppers Fresno Chili Peppers Habanero Peppers Jalapeño Peppers Pasilla Peppers Poblano Peppers Serrano Peppers Cherry Bell Peppers Manzano Peppers Scotch Bonnet Peppers Thai Chili Peppers Hatch Chili Peppers Ghost Peppers Hungarian Wax Chili Peppers Potatoes Purple Potatoes Red Potatoes White Potatoes Yellow-Flesh Potatoes Yukon Gold Potatoes Russet Potatoes Pumpkins Orange Pumpkins White Pumpkins Sugar Pie Pumpkins Pink Pumpkins Fairy Tale Pumpkins Rutabagas Squash, Summer Cucuzzo Squash Yellow Crookneck Squash Yellow Straightneck Squash Zucchini Squash 8 Ball Squash Squash, Winter Green Acorn Squash Banana Squash Buttercup Squash Butternut Squash Carnival Squash Golden Nugget Squash Hubbard Squash Kabocha Squash Red Kuri Squash Spaghetti Squash Sweet Dumpling Squash Turban Squash Delicata Squash Sweet Potatoes Orange-Flesh Sweet Potatoes Yellow-Flesh Sweet Potatoes White-Flesh Sweet Potatoes Purple Sweet Potatoes Turnips Celery Root Parsley Root Parsnips Radicchio Peppers, Bell Red Bell Peppers Yellow Bell Peppers Orange Bell Peppers Green Bell Peppers Spinach Flat-Leaf Spinach Savoy Spinach Baby Spinach Broccoli Carrots Orange Carrots Rainbow Carrots Celery Celery Hearts Cucumbers Armenian Cucumbers Japanese Cucumbers Lemon Cucumbers Pickling Cucumbers Persian Cucumbers English Cucumbers Endive/Escarole Red Belgian Endive Belgian Endive Escarole Lettuce Green Leaf Lettuce Iceberg Lettuce Red Leaf Lettuce Boston/Butterhead Lettuce Bibb Lettuce Loose-leaf Lettuce Living Lettuce Onions, Green Peppers, Mini Sweet Radishes Red Radishes Easter Egg Radishes Watermelon Radishes French Breakfast Radishes Romaine Green Romaine Red Romaine Salads/Salad Mixes Arugula Mesclun/Spring Mix Coleslaw Iceberg-based Mix European Blend Chopped Romaine Sprouts Alfalfa Sprouts Clover Sprouts Garlic Sprouts Lentil Bean Sprouts Mung Bean Sprouts Onion Sprouts Pea Sprouts Pumpkin Seed Sprouts Radish Sprouts Salad Sprouts Soybean Sprouts Sunflower Sprouts Three-bean Sprouts Wheat Sprouts Tomatoes Dried Tomatoes Beefsteak Tomatoes Round Tomatoes Red Cherry Tomatoes Yellow Cherry Tomatoes Red Cherry Tomatoes on the Vine Red Cocktail Tomatoes Plum/Roma Tomatoes on the Vine Greenhouse/Hydroponic Tomatoes Red Plum/Roma Tomatoes Yellow Plum/Roma Tomatoes Vine-Ripe Tomatoes Yellow Tomatoes Yellow Tomatoes on the Vine Red Tomatoes on the Vine Red Pear/Teardrop Tomatoes Yellow Pear/Teardrop Tomatoes Heirloom Tomatoes Grape Tomatoes Red Cocktail Tomatoes on the Vine Yellow Cherry Tomatoes on the Vine Aji Amaranth Apaz Onion Appaloosa Beans (Dried) Arrowroot Atemoya Australian Blue Squash Babaco Baby Fruits Baby Pineapple Baby Vegetables Baby Artichokes Baby Arugula Baby Beets Baby Radishes Baby Bok Choy Baby Broccoli Baby Cauliflower Baby Celery Baby Corn Baby Eggplant Baby French Green Beans Baby Green Onion Baby Lettuce Baby Scallopini Baby Soft Squash Baby Zucchini Barbados Cherry Bitter Melon Black Radish Black Sapote Black-eyed Peas Bok Choy Green Bok Choy Boniato Pink Boniato Purple Boniato Cream Boniato Red Boniato Boysenberries Breadfruit Burdock Cactus Leaves Calabaza Callaloo Canistel Cardoon Carob Cassava Celtuce Chayote Cherimoya Chicory Green Heading Chicory Green Loose-Leaf Chicory Choy Sum Christmas Lima Beans (Dried) Cipollini Onion Red Cipolline Onion Yellow Cipolline Onion Cocktail Avocado Coquito Nut Crab Apple Hyslop Crab Apple Red Siberian Crab Apple Crimson Gold Crab Apple Daikon Dasheen Durian Epazote Feijoa Fingerling Potatoes Yellow Fingerling Potatoes White Fingerling Potatoes Red Fingerling Potatoes Purple Fingerling Potatoes French Butter Pear Frisee Gai Lan Garbanzo Beans Ginger Root Gooseberries Guava Gai Choy Honeyloupe Horseradish Huckleberries Jaboticaba Jackfruit Jackson Wonder Beans (Dried) Jerusalem Artichoke/Sunchoke Jicama Jujube Kale Sprouts Keriberries Kiwano Lady Apple Lemon Grass Lotus Root Lo Bok Loganberries Longan Loquat Lychee Mache Malanga Malay Apple Mamey Sapote Mangosteen Marrow Bean Mexi-bell Pepper Moqua Monstera Deliciosa Muscadine Grapes Name Chinese Chives (Nir Grass) Oca Olives, Fresh Green Leaf Olives Black Olives Ong Choy Opo Squash Papaw Passion Fruit Pearl Onion White Pearl Onion Red Pearl Onion Gold Pearl Onion Pepino Melon Persimmons Hachiya Persimmons Fuyu Persimmons Cinnamon Persimmons Dragon Fruit Prickly Pear Quince Perfumed Quince Pineapple Quince Rambutan Rapini Rattlesnake Beans (Dried) Rhubarb Cherry Rhubarb Strawberry Rhubarb Broccoflower (Romanesco) Salad Savoy Salicornia Salsify Sapodilla Shallots Shamouti Sharon Fruit Soursop Spanish Lime Spinach, New Zealand Sugar Apple Sugar Cane Tahitian Squash Tamarillo Red Tamarillo Gold Tamarillo Tamarindo Sweet Tamarindo Sour Tamarindo Taro Root Tofu Tomatillo Wampee Water Chestnut Watercress White Sapote Winged Bean Winter Melon Yam Yellow-eyed Beans (Dried) Yuca Chinese Celery Chinese Cinnabar Melon Chinese Navel Orange Chinese Okra Chinese Squash Dates Specialty Bananas Cardaba Bananas Ice Cream Bananas Iholena Bananas Kaulau Bananas Mysore Bananas Dried Beans Cranberry Beans (Dried) Fava Beans (Dried) Lima Beans (Dried) Alubia Beans (Dried) Butter Beans (Dried) Lentils (Dried) Mexican Black Beans (Dried) Pinto Beans (Dried) Turmeric Organic Apples Organic Apricots Organic Artichokes Organic Asparagus Organic Avocados Organic Bananas Organic Beans Organic Beets Organic Blackberries Organic Blueberries Organic Broccoli Organic Brussels Sprouts Organic Cabbage Organic Cantaloupe Organic Carrots Organic Cauliflower Organic Celery Organic Cherries Organic Coconuts Organic Corn Organic Cranberries Organic Cucumbers Organic Eggplant Organic Garlic Organic Grapefruit Organic Grapes Organic Greens Organic Herbs Organic Honeydew Organic Kale Organic Lemons Organic Lettuce Organic Limes Organic Mangoes Organic Mushrooms Organic Nectarines Organic Onions, Bulb Organic Onions, Green Organic Oranges Organic Peaches Organic Pears Organic Peas Organic Peppers, Bell Organic Peppers, Chili Organic Pineapple Organic Plums Organic Pomegranates Organic Potatoes Organic Pumpkins Organic Radishes Organic Raspberries Organic Romaine Organic Salad Mix Organic Spinach Organic Sprouts Organic Squash Organic Strawberries Organic Sweet Potatoes Organic Tomatoes Organic Watermelon Organic Kiwifruit Almonds Brazil Nuts Cashews Peanuts Pecans Pistachios Walnuts
KAREN MELENDEZ-EMERY Added By KAREN MELENDEZ-EMERY

MGI Produce a dba of Marc Glassman Inc

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