Latest Fresh Produce News & Insights

With strong volume anticipated, the avocado supplier says strategic programs and seasonal storytelling will help drive category performance... Read More

A record-breaking March heat dome has compressed the state’s bloom, which will force growers and retailers to move major promotions up to early May... Read More

With some of the highest production and land costs in the world, California’s avocado growers aren’t looking to compete with imports on price. Instead, they focus on the highest quality and a premium eating experience... Read More

To commemorate the International Year of the Woman Farmer, the commission is highlighting contributions of trailblazing California avocado growers... Read More

According to the California Department of Food and Agriculture, 45,244 women producers operate across the state, managing 11.5 million acres of farms and ranches that contribute $22.2 billion in agricultural sales... Read More

The removal of categorical exclusions sets a dangerous precedent that will force interstate shippers to navigate a maze of new fees and safety hurdles... Read More

Splane and the commission announced annual projections of 330 million pounds of California avocados and a ready-to-go consumer marketing program for the spring... Read More

The seasonal ‘Be Merry. Feel Good.’ initiative aims to keep walnuts top of mind at retail... Read More

With eyes on prices and the threat of huanglongbing, reasons for optimism remain for the industry... Read More

The company, through its Bright Bounty brand, will highlight specialty varieties including blood oranges, meyer lemons and melo gold grapefruit... Read More

Aiming to connect with younger consumers, the playful and informative initiative highlights the fruit’s health benefits, versatility and California roots... Read More

California’s fresh produce industry, and particularly the lettuce and leafy greens sector, has attracted national media attention for its positive and highly proactive approach to a safer food supply... Read More

Los Angeles-area companies share about the season so far and talk of tariffs... Read More

From families broken to rising food prices to reduced access to fresh food and food waste, the ripple effect of Trump’s immigration crackdown on agriculture could be far reaching, says the Emerald Packaging CEO... Read More

CAC’s marketing campaign, which includes consumer advertising, social media, public relations and influencer activities, is running at full speed this spring, with advertising impressions through April alone exceeding 31 million. .. Read More

At the multigenerational, family-owned Camlam Farms in Camarillo, Calif., the focus is on making sustainable business decisions with the goal of keeping the ranch for next generations... Read More

Snack brand Joolies and the date farms behind it focus on sustainability and reducing waste... Read More

For retailers, the campaign includes a suite of promotional tools and incentives, such as bonus opportunities, digital promotions, a registered dietitian program, contests, POP materials and in-store sampling... Read More

The California Leafy Greens Marketing Agreement presented how its coalition of growers are being proactive about product safety through self-imposed practices... Read More

The company expects high yields and advises retailers to showcase strawberries digitally and offer a variety of pack sizes to meet diverse customer needs... Read More

From license plates to social media influencers, here's how marketing organizations in Mississippi, Louisiana, North Carolina and California are aiming to drive sales... Read More

Year-over-year growth of 33% in both 2023 and 2024 indicates that the fruit continues to be a sought-after product with increasing consumer demand, the company says... Read More

As spring approaches, California growers and suppliers share insights into production trends, consumer demand and industry innovations for seasonal vegetables... Read More

The California Avocado Commission is expanding its marketing program for this year's harvest, expected to be the state's largest since 2020... Read More

The funding aims to encourage the purchase and consumption of healthy, California-grown fresh produce by WIC and Senior Farmers’ Market Nutrition program recipients... Read More