Latest Fresh Produce News & Insights

Through targeted promotions, specialty varieties and creative cross-merchandising, grower-shippers and retailers are expanding sweetpotato consumption far beyond the holiday season... Read More

When Vidalia season ends in early September, growers of Peruvian sweet onions step in to keep store shelves stocked, creating consistency that helps to build consumer recognition and brand loyalty year-round... Read More

Food Lion debuts exclusive violet corn at 500+ stores for Labor Day. Grown in Virginia, this limited-time crop packs twice the sweetness of traditional sweet corn for late-summer grilling... Read More

Peruvian sweet onions have cemented their status as the off-season gold standard for Vidalias, keeping category volume high through seamless merchandising, flexible display formats and strategic holiday cross-promotions... Read More

By leveraging football-themed packaging and displays, Bako Sweet drove a 73% lift in Game Day sales, proving sweet potatoes can rival avocados as a tailgate favorite... Read More

Despite a cooler-than-average start, North Carolina sweetpotato growers are leveraging strategic irrigation and recent rainfall to meet a nearly 20% surge in retail demand, fueled by health-conscious consumers and the rising popularity of specialty varieties... Read More

“Stokes Purple sweetpotatoes have that special balance of pigment to wow and appear very dark, while the sweetness is high enough to balance out the bitterness of the purple color,” says Jeremy Fookes, sales director for A.V. Thomas Produce. .. Read More

Intiatives range from a how-to series of recipe and cooking tip videos to social media outreach to providing retail resources... Read More

Outside of the peak movement periods, sales in spring and summer months are steady as more consumers discover sweetpotatoes’ benefits... Read More

Meet the dynamic duo reinventing the purple sweetpotato category with examples that outpace existing varieties in yields, earliness, shape, quality, packout and disease resistance... Read More

From mushrooms to Persian limes to murasaki sweetpotatoes to microgreens and more, exhibitors at East Coast Produce Expo 2026 showcased some of the hottest trends in produce... Read More

From russets to yukons to sweetpotatoes, retailers share best practices for boosting potato sales... Read More

FullTilt Marketing says broccolini has rapidly moved from a specialty item to a mainstream favorite, pointing to data that reveals it is gaining disproportionate traction... Read More

Fantozzi Farms’ 10-acre corn maze not only offers fun for the whole family, it also tells a unique farm-to-table story starring The Save Mart Cos., the Central Valley grocer with deep roots in the Golden State... Read More

Sweetpotato councils in several states are cooking up a variety of promotions this season... Read More

The Reidsville, Ga.-based company is leveraging name, image and likeness (NIL) partnerships with college athletes — including University of Georgia linebacker C.J. Allen and Georgia Southern University wide receiver Josh Dallas — in an effort to connect with the next generation of shoppers... Read More

Sweetpotatoes will be “suiting up” for this limited-time football packaging promotion, running September and October... Read More

With many different flavors and textures, the root vegetable is suited for many holiday dishes, according to the company... Read More

From license plates to social media influencers, here's how marketing organizations in Mississippi, Louisiana, North Carolina and California are aiming to drive sales... Read More

Bako Sweet says creating vibrant, impactful displays with its color-drenched bags of sweetpotatoes can draw in customers this Easter season... Read More

Heart Health Month and National Sweet Potato Month present an opportunity to drive consumer engagement and sales with heart-smart choices like sweetpotatoes, the brand says... Read More

While the yield is down for this season, the organization reported success in pilot programs to promote sweetpotatoes outside of the seasonal holiday window... Read More

Don Valpredo, 85, co-founded Country Sweet Produce, grower-packer-shipper of the Bako Sweet brand of sweetpotatoes... Read More

The harvest, now underway, has produced excellent quality sweetpotatoes in a variety of planted colors, including orange, red, white and purple, ensuring consistent supply to meet growing consumer demand, according to the brand... Read More

Bako Sweet says it has range of summer opportunities for retailers, providing seasonal merchandising options and campaigns.. Read More