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North Carolina News

North Carolina Sweetpotatoes Off to Slow but Promising Start - Produce Market Guide

Despite a cooler-than-average start, North Carolina sweetpotato growers are leveraging strategic irrigation and recent rainfall to meet a nearly 20% surge in retail demand, fueled by health-conscious consumers and the rising popularity of specialty varieties... Read More

Jennifer Strailey

May 20, 2026
Sweet Potatoes , North Carolina , Produce Retail

North Carolina’s Altar Cross Farms Expands Organic Blueberry Production by 63%

Driven by growing demand from national and local retailers, the family-run farm is now harvesting from 65 certified organic acres... Read More

Jennifer Strailey

Jun 27, 2025
Organic Farming , Blueberries , North Carolina , Next-Generation Farmers

The Livingston-based California Sweetpotato Council used funds from a block grant from the California Department of Food and Agriculture to dispel consumer confusion about yams versus sweetpotatoes, says Jill Damskey, the council’s associate director.

States put the spotlight on sweetpotatoes

From license plates to social media influencers, here's how marketing organizations in Mississippi, Louisiana, North Carolina and California are aiming to drive sales... Read More

Tom Burfield

Mar 27, 2025
Sweet Potatoes , Produce Marketing , Mississippi , Louisiana , North Carolina , California

While volumes might be down this year, the North Carolina Sweetpotato Commission says it saw success with efforts to boost sales during non-holiday times.

North Carolina Sweetpotato Commission says retail efforts bear fruit

While the yield is down for this season, the organization reported success in pilot programs to promote sweetpotatoes outside of the seasonal holiday window... Read More

The Packer Staff

Dec 02, 2024
Sweet Potatoes , North Carolina , Produce Retail

With North Carolina being the top producer of sweetpotatoes nationwide, many consumers will identify with their origin, says Michelle Grainger, executive director of the North Carolina Sweetpotato Commission, who adds that retailers should reflect that in their promotions and programs.

Sweetpotato commission seeks to spur consumer demand beyond Easter rush

Fueled by Easter shopping lists, sweetpotatoes are expected to be in high demand in late March and into the spring. But the demand won’t stop there, industry leaders say... Read More

Tom Karst

Mar 22, 2024
North Carolina , Sweet Potatoes , Produce Retail

Happy Dirt founder Sandi Kronick holds a 40-pound box of organic sweet potatoes from North Carolina.

Consumer education a major part of Happy Dirt marketing

The biggest highlight of the marketing campaign for Durham, N.C.-based Happy Dirt sweet potatoes this spring is education around the product and the growers, said Taylor Meadows, marketing coordinator. .. Read More

Tom Karst

Mar 24, 2023
Sweet Potatoes , North Carolina , Produce Marketing

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