Latest Fresh Produce News & Insights

The Michigan Asparagus Advisory Board said it is implementing a marketing campaign that bridges the digital and in-store experience... Read More

For retailers, the campaign includes a suite of promotional tools and incentives, such as bonus opportunities, digital promotions, a registered dietitian program, contests, POP materials and in-store sampling... Read More

Motivating shoppers to try fresh mangoes can be accomplished through educating them about mango nutrition, flavor and culture, says Lavanya Setia, the board’s director of marketing... Read More

Marking a 100-year milestone, the Canadian Produce Marketing Association’s annual convention and trade show brought fresh connections and fresh produce to the forefront... Read More

From social media sensations to innovation centers to award-winning products, Canadian greenhouse growers pulled out all the stops at the recent Canadian Produce Marketing Association Convention and Trade Show... Read More

The Canadian Produce Marketing Association marked its 100th anniversary during its annual trade show and convention held in Montreal... Read More

Bland Farms says it has launched a “Savor Summer’s Sweetest Moments” campaign to promote Vidalia onions... Read More

While tariff turmoil has presented fresh challenges for some U.S. grower-packer-shippers, some Canadian and Mexican producers are finding new avenues for growth... Read More

Fresh Express encourages consumers to unleash creativity in the kitchen through a multi-phase “Express Yourself” initiative across streaming, social and digital... Read More

Innovation, Canadian-grown and -owned, and produce that plays well in both cooked and raw dishes were all on display at this year’s Canadian Produce Marketing Association Convention and Trade Show... Read More

The North American ready-to-eat salad company says it hopes the new campaign will help grow the salad kit category... Read More

The National Mango Board campaign will feature a strategy with an emphasis on mango-forward recipes... Read More

Attendees will get a chance to sample the company’s Twisted Caesar Pesto Caesar Chopped Salad Kit and the Thai ‘N’ Cashews Chopped Salad Kit at the company's booth... Read More

From license plates to social media influencers, here's how marketing organizations in Mississippi, Louisiana, North Carolina and California are aiming to drive sales... Read More

The Canadian greenhouse grower says it is rapidly expanding its acreage, becoming one of North America’s largest lit-crop roma growers. .. Read More

The Canadian Produce Marketing Association says its 100th anniversary will be a key theme of the CPMA Convention and Trade Show, set for April 8-10 in Montreal... Read More

A recent marketing summit hosted by the council allowed industry members to collaborate, share insights and discuss strategies to drive fresh mushroom demand... Read More

The company also is supporting its seedless lemons with an integrated marketing campaign that includes digital video, social media and influencer partnerships... Read More

Mushrooms' culinary versatility gives retailers opportunities to capitalize on consumer trends driving consumption... Read More

The brand's largest integrated campaign in five years features humorous commercials with parent-kid standoffs over Halos mandarins... Read More

"Are You Reindeer Ready?" will be available exclusively on the company's Facebook and Instagram pages... Read More

The buses are part of a New York Apple Association campaign spreading the word that New York state-grown apples are arriving at local grocers... Read More

Improving the world, one fairly priced banana at a time, is all in a day’s work for this vice president of sales and marketing and the dynamic team at Equifruit... Read More

To mark the partnership, Jinich and the avocado brand are launching a curated collection of avocado recipes for Hispanic Heritage Month... Read More

With sales of organic fruits and vegetables outpacing conventional, the company is focusing expanded organic marketing efforts on three specific consumer generations in strategic organic growth markets across the U.S... Read More