Latest Fresh Produce News & Insights

Emiliano Escobedo, executive director of the Hass Avocado Board, discusses the launch of a dedicated avocado conference set for Nov. 18-20 in San Diego... Read More

AFP has teamed with the Indianapolis Colts and Meijer for a football-season partnership celebrating avocados as the ultimate superfood and guacamole as football’s No. 1 snack... Read More

The new consumer-facing answer engine addresses fruit selection and prep safety to reduce food waste and support category growth... Read More

As retailers increasingly recognize the importance of sourcing avocados from multiple growing regions, suppliers from Mexico and Colombia are ready for the critical “OND” season with strong supplies of high-quality fruit... Read More

Driven by growing consumer demand for ready-to-eat avocados, ripening operations are moving closer to retail hubs to ensure consistency, efficiency and less retail shrink... Read More

On track to hit its projected 330-million-pound crop milestone for the third consecutive year, the California Avocado Commission is helping retailers move the remaining 100 million pounds of summer fruit through highly customized, targeted marketing support... Read More

As the government prepares to renegotiate USMCA, the California Avocado Commission has launched an advocacy campaign calling for a seasonal tariff rate quota on Mexican imports from March through September, aimed at preventing oversupply and protecting the viability of domestic growers... Read More

As U.S. avocado consumption climbs, the industry is increasingly leveraging imports from Peru to diversify supply chains and secure a consistent, year-round market supply during peak summer months... Read More

President and CEO Xavier Equihua reveals how targeted digital coupons, retail media and synchronized demand-generation tactics help drive sales and engagement at retail... Read More

The Peruvian Avocado Commission is targeting long-term growth in the Midwest, where Avocados From Peru has been named the “Official Avocado” of the Cincinnati Reds, a sports-centric marketing strategy aimed at tapping into an underserved market with “tremendous potential” to attract new consumers... Read More

The campaign combines retail promotions, sports partnerships, consumer sweepstakes, media integrations, experiential marketing and community engagement programs designed to drive avocado consumption throughout the peak summer season... Read More

Soccer fans can get in on the action with a special offer on thematic Avocados From Mexico bags to celebrate the global sporting event being hosted in North America... Read More

Despite driving billions in annual sales and averaging an astonishing 92 shopping trips a year, the powerful Hispanic demographic is pulling back from fresh produce — and industry experts are sounding the alarm on how retailers must change to win them back... Read More

The acquisition of Calavo Growers for $26.05 per share unites two major North American avocado and fresh produce companies into a stronger, vertically integrated global network. .. Read More

The initiative is designed to strengthen demand for locally grown, high-quality avocados through targeted incremental marketing activities leading directly up to June and throughout the month, says the California Avocado Commission... Read More

With five weeks still left in the season, Mexico has smashed its avocado volume records — and grower-packer-shipper GLC Cerritos has scaled up its operations, riding a wave of unprecedented U.S. supply and demand... Read More

Avocados from Peru’s San Diego event is one of three Guac Off activations planned across the U.S. this year, each designed to engage consumers in key markets during peak season... Read More

Retailers can capitalize on 2026 AHA dietary guidance by positioning the hass avocado as a smart fat swap for consumers, leveraging peer-reviewed research to turn heart-health science into a simple, plant-based shopping solution... Read More

Avocados From Mexico is celebrating a historic 3% increase over the company’s 2023 record-breaking imports by partnering with actor Diego Boneta to launch a bold new guac collection and a Guaco Truck pop-up in New York City... Read More

The 2026 Viva Fresh Expo in San Antonio shattered attendance records, drawing nearly 2,900 industry professionals to a sold-out show floor. The event solidified its position as a premier produce hub, spotlighting major trends across the Tex-Mex corridor... Read More

According to the Avocado Institute of Mexico, this announcement marks new progress towards the Mexican avocado industry’s sustainability goals... Read More

The Peruvian Avocado Commission recognized the industry pioneers for their decades of visionary leadership and instrumental roles in establishing Peru as a premier global avocado supplier... Read More

With strong volume anticipated, the avocado supplier says strategic programs and seasonal storytelling will help drive category performance... Read More

Industry experts emphasize that winning Cinco de Mayo 2026 requires a complete-solution approach, leveraging high-impact cross-merchandising, perfect ripeness and a strategic two-week promotional window... Read More

With some of the highest production and land costs in the world, California’s avocado growers aren’t looking to compete with imports on price. Instead, they focus on the highest quality and a premium eating experience... Read More