Latest Fresh Produce News & Insights

In collaboration with the American Diabetes Association, the song will inspire healthier lifestyles and raise awareness for diabetes, one of the top health challenges affecting U.S. Hispanics... Read More

As U.S. demand for avocados continues to climb, leading suppliers from Mexico are responding with expanded marketing and strategies to ensure consistent supply and quality year-round... Read More

This year’s International Fresh Produce Association Global Produce and Floral Show featured a number of star-backed produce collaborations designed to increase consumption of fresh fruits and vegetables... Read More

The organization has achieved significant penetration in the U.S. market in just five year’s time and has now launched a retail marketing campaign to support existing supplies and drive growth. .. Read More

Florida’s favorable business conditions have continued to attract companies like the Oxnard, Calif.-based Mission Produce, which recently expanded its operations and distribution to Miami... Read More

The new packaging effort, which will prominently display key nutritional information about avocados, aims to make nutritional choices easier for consumers... Read More

Produce distributors are hoping the market’s progress carries into fall... Read More

Retailers and customers are preparing for rising prices, supply disruptions and potentially less variety... Read More

Fall advertising, influencer partnerships and digital marketing efforts will focus on several topics, the organization says... Read More

AFM’s fall initiatives will once again include promotions for Breast Cancer Awareness Month and college football... Read More

The anticipated surge in shopper traffic provide a prime time to align retail promotions... Read More

Exports to the U.S. in 2025 are currently projected to double from 80 million pounds last year... Read More

The company says it will highlight the value its custom avocado and mango ripening programs bring to the foodservice at the International Fresh Produce Association conference... Read More

The launch includes a refreshed website, updated trade show materials, new educational and promotional resources, and a strong digital presence, says the Colombia Avocado Board... Read More

With significant funding cuts to SNAP AND WIC looming, a report from the Hass Avocado Board is highlighting the purchasing power of the programs’ participants... Read More

Sam’s Club is the first U.S. retailer to offer the guacamole crafted by these third-generation avocado farmers... Read More

CAC’s marketing campaign, which includes consumer advertising, social media, public relations and influencer activities, is running at full speed this spring, with advertising impressions through April alone exceeding 31 million. .. Read More

The multiweek promotion includes display contest, POS tools and in-store engagement across 200 stores... Read More

At the multigenerational, family-owned Camlam Farms in Camarillo, Calif., the focus is on making sustainable business decisions with the goal of keeping the ranch for next generations... Read More

Initiative with Food & Culinary Professionals aims to drive demand through new recipes and nutritional education... Read More

Florida avocados are gaining momentum as growers emphasize local freshness, enhanced flavor profile and expanded retail opportunities... Read More

The event is part of Avocados From Peru’s broader seasonal strategy to deliver high-impact, turnkey campaigns for retail and foodservice partners... Read More

Offering custom and common-branded promotional opportunities, merchandising strategies and education materials, the company says its AVO360 encourages customers to include avocados in their holiday celebrations... Read More

Avocados From Mexico’s new campaign puts guacamole at the center of the holiday... Read More

Retailers can leverage peak demand for avocados, limes, tomatoes and peppers with creative promotions, festive displays and cross-merchandising strategies... Read More