Latest Fresh Produce News & Insights

Offering custom and common-branded promotional opportunities, merchandising strategies and education materials, the company says its AVO360 encourages customers to include avocados in their holiday celebrations... Read More

Avocados From Mexico’s new campaign puts guacamole at the center of the holiday... Read More

Retailers can leverage peak demand for avocados, limes, tomatoes and peppers with creative promotions, festive displays and cross-merchandising strategies... Read More

A new report shows how fourth-quarter holidays fueled bagged avocado sales as Halloween surpassed Super Bowl and Cinco de Mayo unit sales growth... Read More

The California Avocado Commission says the program is an evolution of last year’s advertising creative that showcased California avocado groves and growers’ care in producing the fruit. .. Read More

Improved quality and consistent supply as Naturipe's trees mature and produce more fruit has bolstered avocado supply from the country... Read More

The California Avocado Commission is expanding its marketing program for this year's harvest, expected to be the state's largest since 2020... Read More

The added bags are part of the company’s AVO360 program aimed at ensuring a year-round supply of fruit and offer personalized avocado experiences and customer-focused insights for retailers throughout the U.S., West Pak says... Read More

Index Fresh said California Crema avocados pack flavor and nutritional density and pair resilience with responsibility... Read More

Avocados From Mexico is spotlighting healthy eating patterns and heart-healthy aspects during National Nutrition Month... Read More

Aiming to make organics more accessible, the company says it designed the packs to target smaller households and waste-conscious consumers... Read More

AFM’s multifaceted partnership with Rob Gronkowski spans everything from a Gronkamole Challenge and innovative drops like the Big Game Guac Pack to introducing his interactive, AI avatar in the company’s digital experience... Read More

The Hass Avocado Board's recently released third-quarter retail recap highlights that Labor Day avocado sales reached four-year highs in 2024... Read More

“It’s unlikely that changes in tariffs will impact prices headed into the Super Bowl, however, we’ll see how it plays out in the coming weeks,” Dr. Michael Swanson says... Read More

The organization said it has prepared its marketing campaigns and promotional materials for retailers for the upcoming season... Read More

The avocado brand invites fans to call the first-ever digital celebrity avatar in the produce world, Gronk AI, on the Guacline for Big Game tips and recipes... Read More

As it marks kickoff of California avocado season, the company said it's preparing to meet the high demand of the bowl season blitz... Read More

Mission Produce's latest AvoIntel report offers insights on what's driving category growth... Read More

Total revenue reached $354.4 million for the fiscal fourth quarter ended Oct. 31, the company says... Read More

Industry experts share insights on maximizing avocado sales, such as empowering shoppers with ripening tips, recipes and pairing ideas... Read More

Curt Webber previously spent 14 years at PepsiCo in various sales leadership, strategy and business development roles within foodservice and retail channels. .. Read More

Avocado suppliers recently offered a look at innovative ingredients, creative recipes and consumer insights on this beloved dip... Read More

As the world’s leading avocado producer, Mexico continues to supply markets globally while adapting to evolving trends and challenges... Read More

Mission Produce's AvoIntel blog highlights avocados as the ultimate game-day snack this football season, with record-breaking sales, fan-favorite guacamole and strategic promotions driving their popularity nationwide... Read More

Shoppers at the Visalia, Calif., location can now create fresh, made-to-order guacamole tailored to their taste preferences... Read More