The tomato industry is currently facing a “perfect storm” of environmental, geopolitical and economic factors that have sent prices skyrocketing by 23% year over year... Read More
Suppliers are prioritizing value and convenience in this increasingly popular packaging... Read More
California’s produce industry is anticipating a robust 2026 season with increased strawberry yields, steady table grape volumes and high-quality stone fruit, all supported by early harvests and aggressive global marketing campaigns... Read More
The 2026 Viva Fresh Expo in San Antonio shattered attendance records, drawing nearly 2,900 industry professionals to a sold-out show floor. The event solidified its position as a premier produce hub, spotlighting major trends across the Tex-Mex corridor... Read More
According to the Avocado Institute of Mexico, this announcement marks new progress towards the Mexican avocado industry’s sustainability goals... Read More
The campaign also encourages retailers to merchandise walnuts in the produce department, where shoppers are already looking for fresh, whole foods... Read More
From labor and water shortages to fraud and cartels, a fast-paced, insight-packed education session at Viva Fresh Expo 2026 in San Antonio, tackled some of the biggest challenges facing produce in the Tex-Mex corridor and beyond... Read More
The board has rolled out Cinco de Mango campaign initiatives, as well as released multiple studies, including one that examines the impact of mangoes on prediabetic adults and overweight adults... Read More
