Latest Fresh Produce News & Insights

The Canadian Produce Marketing Association says its 100th anniversary will be a key theme of the CPMA Convention and Trade Show, set for April 8-10 in Montreal... Read More

A recent marketing summit hosted by the council allowed industry members to collaborate, share insights and discuss strategies to drive fresh mushroom demand... Read More

The company also is supporting its seedless lemons with an integrated marketing campaign that includes digital video, social media and influencer partnerships... Read More

Mushrooms' culinary versatility gives retailers opportunities to capitalize on consumer trends driving consumption... Read More

The brand's largest integrated campaign in five years features humorous commercials with parent-kid standoffs over Halos mandarins... Read More

"Are You Reindeer Ready?" will be available exclusively on the company's Facebook and Instagram pages... Read More

The buses are part of a New York Apple Association campaign spreading the word that New York state-grown apples are arriving at local grocers... Read More

Improving the world, one fairly priced banana at a time, is all in a day’s work for this vice president of sales and marketing and the dynamic team at Equifruit... Read More

To mark the partnership, Jinich and the avocado brand are launching a curated collection of avocado recipes for Hispanic Heritage Month... Read More

With sales of organic fruits and vegetables outpacing conventional, the company is focusing expanded organic marketing efforts on three specific consumer generations in strategic organic growth markets across the U.S... Read More

Retailers can expect bright new displays, shopper incentives and giveaways to encourage shoppers to add avocados to their shopping carts this fall... Read More

The Mushroom Council launched Mushroom Monday to encourage the healthy habit of adding mushrooms to weekly grocery shopping and restaurant orders... Read More

Its “I Love Baby Carrots” campaign touts the nutritional and health benefits of baby carrots targeting retailers and shoppers... Read More

The national marketing and promotion board says it can help IGA members grow their market share and store sales through integrated programs, as well as insights and assets... Read More

U.S. growers forecast 20% more SweeTango apples for the 2024 forecast, which will allow the marketing season to stretch longer this season... Read More

The Healthy Family Project’s partners and produce-centric resources aim to make nutritious eating easier as children return to class... Read More

Marketers are preparing for avocados and guacamole to take center stage during the football season... Read More

Understanding families and their unique needs and preferences during the back-to-school season allows retailers and suppliers to craft compelling campaigns that boost sales while fostering healthy eating habits... Read More

Created with Red Door Interactive, the campaign leverages the intersection of visuals and sound to promote the advantages of choosing California-grown crops and commodities... Read More

Avocados From Mexico is celebrating National Avocado Day with a new recipe featuring Poppi’s Ginger Lime soda and giveaways... Read More

The Peruvian Asparagus Importers Association says its members are ready with proactive planning and strategic marketing... Read More

Cause marketing campaign highlights easy summer produce-centric recipes and inspiration... Read More

Eye-catching displays, food demos and customized print advertising are designed to highlight the flavor profile of candy grapes... Read More

The Canadian Produce Marketing Association has recognized Lianne Rood, member of Parliament for Lambton-Kent-Middlesex, Ontario, for her efforts to support Canadian agriculture... Read More

In addition to featuring its guacamole and salsa nationwide at events, the marketer is engaging fans this summer by highlighting local artists, donating to local nonprofits and activating outdoor film experiences... Read More