Latest Fresh Produce News & Insights

Current fruit set on avocado trees across multiple growing regions in the state is considerably higher this year than in previous years, according to the California Avocado Commission... Read More

The harvest, now underway, has produced excellent quality sweetpotatoes in a variety of planted colors, including orange, red, white and purple, ensuring consistent supply to meet growing consumer demand, according to the brand... Read More

As part of National Fruits and Veggies Month, the organization says it will help retailers capitalize on cross-merchandising opportunities with walnuts and fresh produce... Read More

Along with a refreshed corporate logo, the company will be unveiling a new consumer brand, Bolthouse Fresh, and packaging for its consumer-facing portfolio of fresh carrots and on-the-go snacking solutions... Read More

Created with Red Door Interactive, the campaign leverages the intersection of visuals and sound to promote the advantages of choosing California-grown crops and commodities... Read More

The California Fresh Fig Growers Association said it expects ample crop into fall to meet growing consumer demand... Read More

California Giant Berry Farms is partnering with the California Avocado Commission and the California Walnut Commission for separate giveaways and more touting summer snacking duos that are full of flavor and nutrition... Read More

Industry experts recently shared their insight on what to expect for this year's crop and and avocado trends in retail. .. Read More

Castroville, Calif.-based Ocean Mist Farms says its winter artichoke season in Coachella, Calif., is well underway, peaking with harvests of its Gold Standard (green globe) artichokes... Read More

When snow blankets much of the country’s farmland and temperatures drop to single digits, growers in California’s desert regions shift into high gear with their winter vegetable crops... Read More

“While the season got off to a late start, the overall quality and flavor of our fruit has been nothing short of excellent," said Bee Sweet Citrus sales representative Jason Sadoian... Read More

The commission says the new direction is "focused on the California brand with an emphasis on targeting and investment efficiencies,” which also included the hiring of an in-house marketing manager... Read More

In this "Tip of the Iceberg" podcast episode, learn about an innovative approach to sustainability on farms from special guest Lilian Autler, Equitable Food Initiative's organizational and workforce development manager... Read More

The vertical, controlled environment agriculture greens grower says it’s doubling its retail footprint by expanding to Whole Foods Market and Gelson’s Markets California stores... Read More

The USDA has filed an administrative complaint against VIP Marketing Inc. for alleged violations of the Perishable Agricultural Commodities Act... Read More

Although the industry faces serious challenges such as drought conditions and water restrictions, the Golden State's avocado growers are reporting good quality, increased sizing and healthy yields for the 2022-23 season... Read More

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