Latest Fresh Produce News & Insights

A marketing campaign for TX1015 sweet onions will feature promotions including a sweepstakes, social media giveaways and restaurant events. .. Read More

The Florida Department of Agriculture and Consumer Services has come up with a plethora of ways to promote the state’s fruits and vegetables through the Fresh From Florida retail promotion this spring... Read More

As the potato industry eyes its role in the upcoming Dietary Guidelines for Americans, those in the industry say marketers should focus on nutritional benefits and trends to grow interest among younger shoppers... Read More

Do you know someone who is advancing the Canadian produce industry, creating change and giving a voice to the underrepresented in fresh produce? The Packer wants to hear from you. Deadline for nominations is March 18... Read More

The California-based fresh citrus cooperative is offering tools to help consumers use citrus to elevate at-home meals and providing displays to help retailers boost sales... Read More

The Bakersfield, Calif.-based licensing company highlighted the green seedless grape variety during the specialty foods industry event... Read More

With the new partnership, Oppy will expand its year-round reach in Peru, Brazil, Chile, South America and Mexico with Sun Grape’s nearly 1,500 acres in production in California... Read More

The Kingsville, Ontario-based greenhouse grower's marketing team won for its lettuce, tomato, cucumber and berry packaging... Read More

The Morris, Minn.-based grower-packer-shipper of carrots says the website will enhance the user’s experience and features a modern design with playful elements... Read More

Little Leaf Farms, a Devens, Mass.-based indoor grower, said the new salad kit celebrates corporate office workers’ love of salads for lunch by offering a "five-star dining event.".. Read More

The beauty of fresh mushrooms is that they often are the answer to multiple culinary trends, says Eric Davis, spokesperson for the Mushroom Council, which says it aligns its marketing to take advantage of those trends... Read More

Philadelphia-based Salix Fruits said its newest office in Singapore will help the company grow its presence in Asia... Read More

Print, digital and retail promotions such as grocery cart ads, weekly circulars, social media campaigns, shoppable ads and more will be used to spread the word about the Sunshine State’s juicy red strawberries... Read More

Sun World International has added eight importers to its panel of 28 companies that hold a license to distribute and market Sun World’s full line of proprietary grapes... Read More

Fresh produce representatives recently met with Prime Minister Justin Trudeau to voice concerns and emphasize industry initiatives... Read More

The commission says the new direction is "focused on the California brand with an emphasis on targeting and investment efficiencies,” which also included the hiring of an in-house marketing manager... Read More

While CPMA supports improved data collection and a Grocery Code of Conduct, it has “significant concerns” with potential discounts, price freezes, price matching and the development of a Grocery Task Force... Read More

Just in time for Halloween, POM Wonderful has launched a nationwide campaign: “Real Life is Scary: Protect Yourself With POM.” .. Read More

Timed with National Mushroom Month, the mushroom marketing council has launched a fall promotion offering home cooks resources, recipes and inspiration that spotlight simplicity and speed... Read More

When it comes to what retailers are looking for when they choose their apple suppliers, quality product is a given — but what helps them stand out?.. Read More

What if everybody made sure every single meal they ate contained a bright color — naturally? That’s the idea behind the theme, “Every Time You Eat, Have A Plant,” for the annual National Fruits and Veggies Month. .. Read More

The first produce brand to partner with College Football Playoff has its sights set on inspiring shoppers and game day events this fall with “guacgating," a playful twist on tailgating. .. Read More

Suppliers and grocery retailers are working together to provide convenient, healthy options for children and families in the produce aisle — perfect for school lunches and on-the-go snacks... Read More

Goldenberry Farms launched the “Ramboos Big Adventure” game on the Apple Store and Google Play as a value-add to the product line of Ramboos rambutans... Read More

The mushroom is enjoying some buzz in the cultural zeitgeist, but is it translating to sales in the produce department? .. Read More