Latest Fresh Produce News & Insights

By leveraging football-themed packaging and displays, Bako Sweet drove a 73% lift in Game Day sales, proving sweet potatoes can rival avocados as a tailgate favorite... Read More

Despite a cooler-than-average start, North Carolina sweetpotato growers are leveraging strategic irrigation and recent rainfall to meet a nearly 20% surge in retail demand, fueled by health-conscious consumers and the rising popularity of specialty varieties... Read More

“Stokes Purple sweetpotatoes have that special balance of pigment to wow and appear very dark, while the sweetness is high enough to balance out the bitterness of the purple color,” says Jeremy Fookes, sales director for A.V. Thomas Produce. .. Read More

Intiatives range from a how-to series of recipe and cooking tip videos to social media outreach to providing retail resources... Read More

Outside of the peak movement periods, sales in spring and summer months are steady as more consumers discover sweetpotatoes’ benefits... Read More

Meet the dynamic duo reinventing the purple sweetpotato category with examples that outpace existing varieties in yields, earliness, shape, quality, packout and disease resistance... Read More

From mushrooms to Persian limes to murasaki sweetpotatoes to microgreens and more, exhibitors at East Coast Produce Expo 2026 showcased some of the hottest trends in produce... Read More

From russets to yukons to sweetpotatoes, retailers share best practices for boosting potato sales... Read More

FullTilt Marketing says broccolini has rapidly moved from a specialty item to a mainstream favorite, pointing to data that reveals it is gaining disproportionate traction... Read More

Sweetpotato councils in several states are cooking up a variety of promotions this season... Read More

Sweetpotatoes will be “suiting up” for this limited-time football packaging promotion, running September and October... Read More

With many different flavors and textures, the root vegetable is suited for many holiday dishes, according to the company... Read More

From license plates to social media influencers, here's how marketing organizations in Mississippi, Louisiana, North Carolina and California are aiming to drive sales... Read More

Bako Sweet says creating vibrant, impactful displays with its color-drenched bags of sweetpotatoes can draw in customers this Easter season... Read More

Heart Health Month and National Sweet Potato Month present an opportunity to drive consumer engagement and sales with heart-smart choices like sweetpotatoes, the brand says... Read More

While the yield is down for this season, the organization reported success in pilot programs to promote sweetpotatoes outside of the seasonal holiday window... Read More

Don Valpredo, 85, co-founded Country Sweet Produce, grower-packer-shipper of the Bako Sweet brand of sweetpotatoes... Read More

The harvest, now underway, has produced excellent quality sweetpotatoes in a variety of planted colors, including orange, red, white and purple, ensuring consistent supply to meet growing consumer demand, according to the brand... Read More

Bako Sweet says it has range of summer opportunities for retailers, providing seasonal merchandising options and campaigns.. Read More

Jeff Smutny joins the institute as its new executive director, bringing experience in marketing and regulatory affairs in the agriculture industry... Read More

Fueled by Easter shopping lists, sweetpotatoes are expected to be in high demand in late March and into the spring. But the demand won’t stop there, industry leaders say... Read More

The brand says the design change comes as shopper demand increases for healthy, convenient and cost-effective meals... Read More

Bakersfield, Calif.-based Bako Sweet touts the health benefits of sweet potatoes during National Sweet Potato Month and National Heart Month... Read More

Bako Sweet is offering tips for and partnering with retailers to transform holiday produce displays... Read More

The North Carolina Sweetpotato Commission, made up of 400 sweetpotato growers along with packers, processors and business associates, has launched a new e-cookbook titled, "Sweet Celebrations: Hispanic Heritage Month." .. Read More