Latest Fresh Produce News & Insights

Just in time for Halloween, POM Wonderful has launched a nationwide campaign: “Real Life is Scary: Protect Yourself With POM.” .. Read More

Timed with National Mushroom Month, the mushroom marketing council has launched a fall promotion offering home cooks resources, recipes and inspiration that spotlight simplicity and speed... Read More

When it comes to what retailers are looking for when they choose their apple suppliers, quality product is a given — but what helps them stand out?.. Read More

What if everybody made sure every single meal they ate contained a bright color — naturally? That’s the idea behind the theme, “Every Time You Eat, Have A Plant,” for the annual National Fruits and Veggies Month. .. Read More

The first produce brand to partner with College Football Playoff has its sights set on inspiring shoppers and game day events this fall with “guacgating," a playful twist on tailgating. .. Read More

Suppliers and grocery retailers are working together to provide convenient, healthy options for children and families in the produce aisle — perfect for school lunches and on-the-go snacks... Read More

Goldenberry Farms launched the “Ramboos Big Adventure” game on the Apple Store and Google Play as a value-add to the product line of Ramboos rambutans... Read More

The mushroom is enjoying some buzz in the cultural zeitgeist, but is it translating to sales in the produce department? .. Read More

The Pleasant Prairie, Wis.-based company has combined two quintessential summertime treats — guacamole and margaritas — to celebrate July’s National Tequila and National Avocado Days... Read More

Sunkist Growers is using content on the social media platform, popular among millennial and Generation Z consumers, and its Sunkist Unlimited campaign to promote the in-season fruit as a versatile, affordable option... Read More

Get ready for “The Big Flavor": New York Apple Association has new recipes and a new promotion strategy for the fast-approaching fall 2023 marketing season. Some apples are ready as early as August. .. Read More

In this "Tip of the Iceberg Podcast" episode, learn from Cristie Mather of marketing agency Curious Plot what benefits produce retailers and suppliers can get in return for investing in social media. .. Read More

American Cookware and the Michigan Asparagus Advisory Board are launching “Cooking the American Dream”, a social campaign that celebrates American-crafted cookware with Michigan asparagus. .. Read More

The report highlights Canadians’ perceptions, purchase intentions, consumption and shopping habits related to fresh produce in the first quarter of 2023... Read More

Retailers can expect “much more” promotable volumes of cherries this season, says Wenatchee, Wash.-based Stemilt, a Mathison family-owned-and-operated grower, packer and shipper of tree fruit... Read More

At Austin’s Hot Luck Food and Music Festival, there will be a “Shroom House” experiential collaboration with Wicked Kitchen’s Chef Derek Sarno... Read More

How are retailers and suppliers inserting fruit-and-vegetable ideas, tips and solutions to shoppers with young families in May and June?.. Read More

Short-form video is still king on social media... Read More

PMG, retail and education editor Amy Sowder digs into the world of marketing produce to young families this spring — especially to picky preschoolers... Read More

Snacking, seasonality and new varieties were among the top trends at the recent 2023 Canadian Produce Marketing Association Convention and Trade Show in Toronto... Read More

From a fair trade dance party to a Hallmark actor partnership to sustainable packaging innovations, this year’s Canadian Produce Marketing Association Convention and Trade Show offered something for everyone. .. Read More

Held at the Metro Toronto Convention Centre April 26-27, the 2023 Canadian Produce Marketing Association Convention and Trade Show drew players from across the fresh produce supply chain. .. Read More

The medjool date grower has focused on consumer education in recent months to amplify its presence in Canadian markets... Read More

The 2023 Canadian Produce Marketing Association Convention and Trade Show, set for April 25-27 in Toronto, will showcase the latest in greenhouse innovation, smarter packaging, fresh produce snacking and much more... Read More

No other holiday celebrated in the U.S. is bigger for the avocado industry than Cinco de Mayo — besides the Super Bowl, which many Americans consider an unofficial holiday... Read More