For the avocado category to see continued growth at retail, it needs a strong presence around the perimeter of the store — not just the produce department, says Alvaro Luque, president and CEO of Avocados From Mexico... Read More
The commission says the new direction is "focused on the California brand with an emphasis on targeting and investment efficiencies,” which also included the hiring of an in-house marketing manager... Read More
Avocados From Mexico celebrated its 10th anniversary at the International Fresh Produce Association’s Global Produce and Floral Show, Oct. 19-21, with a VIP event in its booth... Read More
Avocados From Mexico, a top-selling avocado brand in the U.S., is kicking off its national shopper marketing campaign ahead of the 2024 Big Game... Read More
Dig into the data on avocado regions, volume and retail prices, for both conventional and organic fruit... Read More
The first produce brand to partner with College Football Playoff has its sights set on inspiring shoppers and game day events this fall with “guacgating," a playful twist on tailgating. .. Read More
Stephanie Bazan, senior vice president of commercial strategy and execution for Avocados From Mexico, said in late July that Mexican volume was leaning heavily toward small fruit... Read More
The Oxnard, Calif.-based company has appointed SpartanNash President and CEO Tony Bashir Sarsam to its board of directors, effective Aug. 14. .. Read More
The Pleasant Prairie, Wis.-based company has combined two quintessential summertime treats — guacamole and margaritas — to celebrate July’s National Tequila and National Avocado Days... Read More
This spring and summer, California-based restaurant chains Flame Broiler Inc. and Del Taco showcased the use of fresh California avocados in limited-time offers from early May through mid-July... Read More
Avocado volume during St. Patrick’s Day promotions grew by 20% and added more than 7.4 million units to the category compared with a year ago, the Hass Avocado Board reports... Read More
Avocados have been called green “gold” for a reason. Marketers, fueled mainly by surging imports, have grown the fruit’s retail per capita availability from 4.8 pounds in 2011 to 7.4 pounds in 2019, the USDA says... Read More
To celebrate his birthday and Cinco de Mayo, Dwayne Johnson has partnered with Teremana Tequila to encourage consumers to support local restaurants by picking up the check for guacamole. .. Read More
