Latest Fresh Produce News & Insights

The new social-first “Tommalier” campaign invites consumers to sample guided tomato flights and earn a commemorative certification throughout National Tomato Month... Read More

Researchers identify a genetic mechanism that coordinates flower development and fruit formation, paving the way toward tomato varieties with more reliable winter harvests... Read More

Vegetables by Bayer is set to make the U.S. debut of its Luminity tomato and Frescada hybrid lettuce varieties through a live chef demonstration at the Organic Produce Summit in Monterey, Calif... Read More

The greenhouse grower aims to connect with buyers through sensory experiences, consumer insights and a look at its organic program... Read More

The U.S. International Trade Commission upholds antidumping duties on Mexican tomato imports, sparking mixed reactions from U.S. and Texas produce groups... Read More

The company says this new variety offers more firmness, flavor and color than the original... Read More

The program, which will begin at the end of June, will build to peak production in August, September and early October with steady volume week to week... Read More

Despite driving billions in annual sales and averaging an astonishing 92 shopping trips a year, the powerful Hispanic demographic is pulling back from fresh produce — and industry experts are sounding the alarm on how retailers must change to win them back... Read More

The limited-edition patriotic packaging celebrates the country’s milestone with tomatoes grown in the U.S... Read More

The golden grape tomato, available in select stores nationwide, offers consumers a bright, zesty flavor balanced with sweetness... Read More

The tomato industry is currently facing a “perfect storm” of environmental, geopolitical and economic factors that have sent prices skyrocketing by 23% year over year... Read More

From labor and water shortages to fraud and cartels, a fast-paced, insight-packed education session at Viva Fresh Expo 2026 in San Antonio, tackled some of the biggest challenges facing produce in the Tex-Mex corridor and beyond... Read More

From a state-of-the-art tech stack to a day’s drive from the entire East Coast, this startup is prioritizing flavor and freshness over traditional yield-first models... Read More

The packaging, which debuts on The Original Cherry Tomatoes on the Vine, reduces plastic usage while maintaining freshness... Read More

The locally grown snacking tomatoes are nurtured in controlled-environment conditions designed to protect flavor, maintain freshness and meet consumer expectations for convenient, crisp, high-quality produce that is grown close to home... Read More

Nathan Pumplin, the CEO behind the Empress Purple Tomato, says we’re just a few years away from consumers seeing “bioengineered” as a premium, sought-after label in produce... Read More

The company will showcase its Big Bend Beefs, which honors the Big Bend region of West Texas where the tomatoes are grown, at the IFPA Global Produce and Floral Show... Read More

The colorful snacking tomatoes commemorate a colorful holiday for families to gather, share memories of loved ones, and enjoy delicious food together... Read More

October is National Tomato Month, and the company says it plans to honor its Sunset Campari cocktail tomato, which has turned 30 years old... Read More

“What’s really gratifying is that we find, generally, 80% to 90% of people in the U.S. want this product,” says Nathan Pumplin, CEO of Norfolk Healthy Produce, the company behind the Empress Purple Tomato... Read More

Nathan Pumplin, CEO of Norfolk Healthy Produce, the company behind the Empress Purple Tomato, a bioengineered tomato “packed with antioxidants,” thinks the time is right for GMOs... Read More

Produce distributors are hoping the market’s progress carries into fall... Read More

The Canadian greenhouse company and Nonna Life, a lifestyle brand that celebrates Italian-Canadian culture, say the initiative was created to honor the vibrant energy and enduring influence of nonnas, who serve as the heartbeat of family tradition... Read More

Specializing in sliced tomatoes, the new facility marks the company’s eighth fresh-cut operation across North America... Read More

As some celebrate the move as a victory for U.S. tomato growers, proponents of the agreement say its end will ultimately be detrimental to the economy and consumers... Read More