Latest Fresh Produce News & Insights

By leveraging football-themed packaging and displays, Bako Sweet drove a 73% lift in Game Day sales, proving sweet potatoes can rival avocados as a tailgate favorite... Read More

Driven by grocery inflation and a surge in home cooking, consumers are adopting “ingredient household” shopping habits, prioritizing long-lasting, low-shrink produce items like potatoes that span multiple dayparts... Read More

Nature’s Frequencies is targeting produce spoilage with its patented Food Freshness Card, a chemical-free, passive technology designed to extend shelf life and deliver a full return on investment in under four months without altering standard cold-chain operations... Read More

Driven by an unusually warm spring that accelerated bloom cycles across the state, California growers are entering fall harvest several weeks ahead of schedule while delivering standout sweetness, classic sizing and high fruit quality... Read More

Advanced nutrient analysis is giving fresh produce growers the hard data they need to prove soil health directly translates to superior crop quality, opening the door for better margins at retail... Read More

The Transfarmation Project has unveiled its second demonstration hub in Iowa, where the Faaborg family transformed a 30-year hog farming operation into a thriving specialty mushroom business... Read More

New data show the cyclospora outbreak is driving a widespread pullback across the fresh produce aisle — even for non-recalled categories — triggering the sharpest single-month retail lettuce price drop in BLS history... Read More

While viral memes mock male shoppers for baffling grocery substitutions, Instacart platform metrics and national consumer data from The Packer’s Fresh Trends 2026 demonstrate that men are becoming discerning, quality-focused power buyers... Read More

In a SciLine media briefing, food safety experts explain how the unique biology of cyclospora, complex supply chains and public health funding cuts hinder responses to ongoing produce contamination outbreaks... Read More

USDA’s addition of watermelon rind to its official database provides retail dietitians, produce marketers and product developers with the standardized nutrition data needed to expand root-to-stem culinary strategies... Read More

As labor unions and lawmakers push to restrict electronic shelf labels over fears of worker displacement and AI-driven surge pricing, retail advocates are defending the technology before Congress as a necessary operational upgrade that improves price accuracy and streamlines store management... Read More

Onza Corp.’s FreshSure technology converts volatile ozone gas into a stable, USDA-organic solid crystal matrix offering scalable sachets that achieve up to log-five pathogen reductions and extend produce shelf life by up to nine days... Read More

By leveraging viral social campaigns, smarter cross-merchandising, dual-pack sizing and modernized farming technology, the industry is aligning from screen to shelf to drive long-term category growth among younger consumers... Read More

By tailoring seed genetics to solve back-of-house labor shortages, reduce kitchen waste and potentially extend shelf life, Bayer Vegetable Seeds is demonstrating that the battle for commercial kitchen profitability begins long before produce reaches the prep table... Read More

From funding global clean water initiatives to establishing early taste preferences in toddlers, produce marketers are leveraging authentic purpose and long-term habits to build lasting brand connections... Read More

To capture budget-conscious shoppers during the back-to-school reset, produce brands and grocery chains are leveraging price drops, digital meal-planning tech and experience-driven merchandising to prove their value... Read More

By combining hands-on climate resilience trials with cooperative aggregation strategies, Chatham University’s Eden Hall Campus is demonstrating how regional specialty crop producers can scale up to meet commercial buyers’ standards without incurring massive financial risk... Read More

As families re-establish hectic autumn routines, leading produce brands and grocers are capturing market share by targeting parents with problem-solving convenience, budget-friendly flexibility, purpose-driven messaging and early habit formation... Read More

By tailoring price drops to individual fruits and vegetables rather than entire aisles, grocers can protect profits, cut food waste and keep fresh produce affordable... Read More

As the U.S. faces a record-breaking cyclospora outbreak, greenhouse operators and CEA leaders highlight how closed-loop water treatment, enclosed environments and supply chain transparency offer a safer path forward for salad greens... Read More

The company’s chief business development officer breaks down how its simulation-trained, zero-fruit-contact harvesting robot achieves up to 85% autonomous coverage, with North American commercial operations set to launch early next year... Read More

Engineers have developed a virtual reality system that creates real-time 3D virtual replicates of greenhouses, enabling older farmers, individuals with disabilities and agricultural students to intuitively monitor plant health... Read More

With consumer demand outstripping domestic availability, Rodale Institute’s new “10 Million Acre Solution” aims to scale U.S. organic farmland through research, training and a new $24 million innovation hub... Read More

Deerpoint Group has tapped the agricultural executive as its first chief revenue officer to oversee the expansion of its automated irrigation and crop nutrition technology into new regional markets across the U.S... Read More

Marking a historic shift in healthcare nutrition, Tampa General Hospital has become the first in the nation to sign the federal Make Hospital Food Healthier pledge, an initiative that overhauls inpatient menus with fresh, chef-inspired local meals... Read More