Latest Fresh Produce News & Insights

By lowering barriers to entry and pairing first-time exhibitors with veteran mentors, the International Fresh Produce Association seeks to help business solutions providers maximize ROI at the Global Produce and Floral Show... Read More

From overcoming consumer awareness barriers to expanding year-round usage, inside the brand’s insights-led strategy set to drive a “2X in 5” growth trajectory... Read More

As families swap processed snacks for whole-food nutrition, Zespri’s “Jam-Packed” campaign gives retailers the tools to capture high-growth sales during back-to-school season and beyond... Read More

The company’s new Open Innovation Center in Tokyo combines robotics, manufacturing and cross-industry partnerships with the aim of building a repeatable blueprint for indoor agriculture... Read More

Driven by a 50% boost in crop volume and rapid retail expansion, the brand is outperforming overall category growth nearly three-to-one... Read More

The recent cyclospora outbreak in fresh lettuce didn’t just hurt produce sales; it crippled overall grocery foot traffic and retail spend across the store. Circana’s Jonna Parker unpacks the road to recovery... Read More

Discover how retailers can reverse declining produce sales among high-value Hispanic shoppers by tuning into The Packer’s new on-demand webinar, “Billions in the Basket,” featuring actionable, year-round engagement strategies from industry experts... Read More

The fresh produce industry veteran and IFPA executive, widely remembered as a steadying, compassionate leader and longtime industry advocate, has died following a battle with cancer... Read More

Following a strong early harvest, the brand is leveraging new-crop momentum and targeted PR to push medjool dates beyond seasonal holiday peaks into everyday snacking routines... Read More

Escalating tariff tensions between the countries threaten to disrupt $6.5 billion in cross-border fresh produce trade, putting time-sensitive supply chains and grower margins at risk... Read More

As the CEA sector faces widespread headwinds, the company is bucking the trend with 14% revenue growth, record yields and a disciplined playbook driving it toward positive EBITDA... Read More

Fresh mushroom growers and importers have unanimously voted to increase their promotional assessment rate to maximum federal limits by July 2027, funding a major digital and retail push aimed at turning younger millennial and Gen Z fans into frequent buyers... Read More

At Newtopia Now, Whole Foods Market leaders revealed how emerging brands can win shelf space through story-driven packaging, practical product innovation and data-backed pitch strategies... Read More

Following CEO Neal Carter’s recent buyback of Okanagan Specialty Fruits, the Arctic apple developer has bolstered its executive lineup with internal promotions and the appointment of an industry veteran as vice president of sales and marketing. .. Read More

As regulatory deadlines and outbreak risks mount, Inteligistics’ new cold chain enterprise suite aims to transform traceability from a compliance headache into a business shield... Read More

By leveraging complete vertical integration from field-level technical innovation to store shelf, the company aims to transform dates from commodity to iconic health and wellness brand... Read More

The executive assumed the role in July, leading a new phase for the trade association’s U.S. commercial office focused on advancing institutional relations and promotional work for Chilean fruit... Read More

As retailers increasingly recognize the importance of sourcing avocados from multiple growing regions, suppliers from Mexico and Colombia are ready for the critical “OND” season with strong supplies of high-quality fruit... Read More

Produce brands can avoid costly compliance errors and preserve shelf life by focusing on right-sizing packaging, accurate material classification and staged long-term reduction plans rather than rushing into unproven alternatives... Read More

Driven by growing consumer demand for ready-to-eat avocados, ripening operations are moving closer to retail hubs to ensure consistency, efficiency and less retail shrink... Read More

In part one of this exclusive five-part series designed to offer a blueprint for building an iconic produce brand, Adam Cooper, CEO of Oasis Dates, breaks down the organizational and foundational work required to spark a category revolution... Read More

Amid a historic outbreak, retail executive Jeff Cady and the IFPA are championing a calm, science-first approach to food safety, urging both regulators and supply chain partners to rely on hard physical evidence rather than premature speculation... Read More

As a historic Cyclospora outbreak surges nationwide, the International Fresh Produce Association is urging public health officials to partner with the industry rather than rushing to blame leafy greens without physical evidence... Read More

On track to hit its projected 330-million-pound crop milestone for the third consecutive year, the California Avocado Commission is helping retailers move the remaining 100 million pounds of summer fruit through highly customized, targeted marketing support... Read More

Vegetables by Bayer is set to make the U.S. debut of its Luminity tomato and Frescada hybrid lettuce varieties through a live chef demonstration at the Organic Produce Summit in Monterey, Calif... Read More