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A new Columbia Business School study, “From People to Produce: How Appearance Bias Fuels Food Waste,” reveals how consumer preference for cosmetically perfect fruits and vegetables contributes to billions of pounds of food waste — meanwhile, companies like Misfits Market are working to change perceptions and reduce waste... Read More





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Broccoli

Broccoli can be eaten both raw and cooked and by itself or in a larger dish, creating lots of promotional opportunities that can entice shoppers to buy. Offer both broccoli with stocks and broccoli crowns. Include bags of florets on your display. Time-crunched consumers will appreciate the fresh-cut option.

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