Latest Fresh Produce News & Insights

The grades and standards for U.S. mushrooms will take effect on Sept. 24... Read More

Fresh mushroom growers and importers have unanimously voted to increase their promotional assessment rate to maximum federal limits by July 2027, funding a major digital and retail push aimed at turning younger millennial and Gen Z fans into frequent buyers... Read More

The Transfarmation Project has unveiled its second demonstration hub in Iowa, where the Faaborg family transformed a 30-year hog farming operation into a thriving specialty mushroom business... Read More

Driven by shifting consumer demand for convenient, nutrient-dense meal options, Monterey Mushrooms has launched a year-round lineup of stuffed baby bella mushrooms in four distinct flavors... Read More

By leveraging viral social campaigns, smarter cross-merchandising, dual-pack sizing and modernized farming technology, the industry is aligning from screen to shelf to drive long-term category growth among younger consumers... Read More

American farms defend the new federal import penalties while Canadian exporters warn of rising grocery prices and stalled industry growth... Read More

The Securing Agriculture’s Workforce Act aims to redefine temporary labor, providing a potential lifeline to specialty crop sectors teetering on a workforce tipping point... Read More

With National Mushroom Month moving to June, the Mushroom Council shares tips to boost sales... Read More

In exclusive interviews, Mushrooms Canada, The Giorgi Cos., and South Mill Champs weigh in on the Department of Commerce’s preliminary subsidy ruling and analyze the new countervailing duties and the potential precedent for fresh produce... Read More

Windmill Farms CEO analyzes how inflation and generational shifts are impacting mushroom sales and why the breakfast hack is key to recovery and driving category growth... Read More

After decades of supplying the culinary elite, Caputo & Guest is bypassing the traditional retail supply chain to deliver ultra-fresh, manure-free specialty mushrooms directly to the home cook’s doorstep... Read More

The council has also opened nominations for three-year regional positions beginning in 2027... Read More

Companies are prioritizing reliability through vertical integration, leveraging advanced logistics, proprietary genetics and automation to turn a delicate product into a predictable and transparent retail staple... Read More

The new integrated toolkit empowers retailers with ready-to-use merchandising assets and data-driven insights to maximize mushroom profitability among younger demographics... Read More

By leveraging benefit-led education and celebrity influencers, mushroom suppliers are rebranding both staples and specialty varieties as approachable, everyday ingredients that boost brain health and enhance traditional meat dishes... Read More

In the “It’s Not Magic. It’s Mushrooms.” campaign, the Emmy-winning chef headlines the commodity board’s 2026 campaign to keep mushrooms on the mind as the ultimate no-fuss, flavor-packed staple... Read More

From mushrooms to Persian limes to murasaki sweetpotatoes to microgreens and more, exhibitors at East Coast Produce Expo 2026 showcased some of the hottest trends in produce... Read More

This year’s International Fresh Produce Association Global Produce and Floral Show featured a number of star-backed produce collaborations designed to increase consumption of fresh fruits and vegetables... Read More

A sneak peek at the Buffalo Dip Baby Bella Stuffed Mushrooms will be available at the IFPA Global Floral and Produce Show, Oct 17-18... Read More

With young shoppers increasingly drawn to plant-forward eating, cooking at home and ingredient transparency, Giorgio says its influencer strategy helps elevate mushrooms from a side dish to a staple... Read More

The bold new campaign is laser-focused on attracting millennial and Gen Z shoppers and making them everyday mushroom consumers, says Mushroom Council’s Cristie Mather... Read More

While petitioners allege that Canadian producers export mushrooms into the U.S. at prices below fair value, those opposed to the measure say this stifles healthy competition and will drive up mushroom prices... Read More

The new line includes lion’s mane, king trumpet, maitake, shiitake, oyster and combination offerings in sustainable packaging... Read More

Whether it’s promoting emerging varieties or leveraging influencer partnerships and functional food trends, the mushroom category continues to grow in more ways than one... Read More

Sprouts Farmers Market the first retailer to stock South Mill Champs’ mushrooms in the eco-friendly bamboo packaging... Read More