Amid a historic outbreak, retail executive Jeff Cady and the IFPA are championing a calm, science-first approach to food safety, urging both regulators and supply chain partners to rely on hard physical evidence rather than premature speculation... Read More
As a historic Cyclospora outbreak surges nationwide, the International Fresh Produce Association is urging public health officials to partner with the industry rather than rushing to blame leafy greens without physical evidence... Read More
On track to hit its projected 330-million-pound crop milestone for the third consecutive year, the California Avocado Commission is helping retailers move the remaining 100 million pounds of summer fruit through highly customized, targeted marketing support... Read More
Vegetables by Bayer is set to make the U.S. debut of its Luminity tomato and Frescada hybrid lettuce varieties through a live chef demonstration at the Organic Produce Summit in Monterey, Calif... Read More
While an unprecedented March heat wave accelerated fruit color by two to three weeks, growers report that flavor and Brix levels are now successfully catching up to meet high retail demand... Read More
As state-mandated packaging laws kick in, produce supply chain leaders say routine warehouse items — like standard stretch film — could quietly expose their operations to millions of dollars in unexpected fees... Read More
Delano, Calif.-based Hronis Inc. has successfully concluded its Chapter 11 auction with senior lender Conterra Ag Capital emerging as the winning bidder, as one of the earliest table grape harvests in the state’s history gets underway... Read More
The company has launched a “Cooking with Antoni” sweepstakes, a summer promotion partnering with the Emmy-winning television personality and New York Times bestselling author to drive value-added salad volume through experiential prizes, including a virtual cooking session... Read More
As the government prepares to renegotiate USMCA, the California Avocado Commission has launched an advocacy campaign calling for a seasonal tariff rate quota on Mexican imports from March through September, aimed at preventing oversupply and protecting the viability of domestic growers... Read More
As U.S. avocado consumption climbs, the industry is increasingly leveraging imports from Peru to diversify supply chains and secure a consistent, year-round market supply during peak summer months... Read More
The company says it’s leveraging its more than 25 years of supply chain expertise to help grower-packer-shippers, retailers, foodservice operators and distributors simplify the supply chain, reduce food waste, optimize inventory levels, mitigate compliance risk and increase profitably... Read More
President and CEO Xavier Equihua reveals how targeted digital coupons, retail media and synchronized demand-generation tactics help drive sales and engagement at retail... Read More
The Peruvian Avocado Commission is targeting long-term growth in the Midwest, where Avocados From Peru has been named the “Official Avocado” of the Cincinnati Reds, a sports-centric marketing strategy aimed at tapping into an underserved market with “tremendous potential” to attract new consumers... Read More
At the recent Washington Conference, panelist Rochelle Bohm of CMI Orchards warned the “exorbitant” fees associated with EPR compliance will quickly swallow up what little financial breathing room produce companies have left... Read More
At IFPA’s Washington Conference, Agriculture Secretary Brooke Rollins and industry leaders call for urgent action to support struggling family farms, protect domestic farmland and reclaim America’s economic independence... Read More
Taking the stage at the International Fresh Produce Association’s Washington Conference yesterday, the Make America Healthy Again mastermind sat down with CEO Cathy Burns to outline how he intends to disrupt the way Americans eat and the way our food is grown... Read More
As the critical six-year USMCA review approaches, top agricultural leaders gathered at West Coast Produce Expo to discuss implications for North American produce trade... Read More
The event, held May 27-29 at the JW Marriott Palm Desert Resort and Spa, brought together industry leaders from across the fresh produce supply chain to showcase innovation and discuss market strategies... Read More
Despite driving billions in annual sales and averaging an astonishing 92 shopping trips a year, the powerful Hispanic demographic is pulling back from fresh produce — and industry experts are sounding the alarm on how retailers must change to win them back... Read More
The initiative is designed to strengthen demand for locally grown, high-quality avocados through targeted incremental marketing activities leading directly up to June and throughout the month, says the California Avocado Commission... Read More
Despite a cooler-than-average start, North Carolina sweetpotato growers are leveraging strategic irrigation and recent rainfall to meet a nearly 20% surge in retail demand, fueled by health-conscious consumers and the rising popularity of specialty varieties... Read More
With five weeks still left in the season, Mexico has smashed its avocado volume records — and grower-packer-shipper GLC Cerritos has scaled up its operations, riding a wave of unprecedented U.S. supply and demand... Read More
The Nogales, Ariz.-based company and Grupo Alta have kicked off the 2026 Mexican grape season with the debut of Arra Honey Pop, a new high-quality, early-season white seedless variety developed with Grapa Global to deliver premium flavor and crunch... Read More
The Union City, Calif.-based company is eyeing a potential 50% boost in sales following the first acquisition in its 63-year history, a strategic expansion engineered to master the high-stakes world of just-in-time produce logistics... Read More
