The Envy apple and brand retailers and consumers enjoy today was years in the making, say Louise Beard, director of Forward Insight and Strategy, and Cecilia Flores Paez, T&G Global’s head of marketing in North America.
The “Powered by Potatoes” education series helps retailers understand the retail sales opportunities for potatoes.
Vivid displays, discounts and recipe inspiration are part of the marketing effort to include avocados in the lead-up to Cinco de Mayo.
The packer, grower and distributor of pears, apples and stone fruit says promotions and geo-targeting sales of fuji apples are keys to success this spring and summer.
Ahead of this year’s gathering, The Packer connected with exhibitors to learn more about why CPMA is a must-attend event.