Latest Fresh Produce News & Insights

The California-based marketer expects about 5 million pounds of Gem avocados this season, with the peak hitting in May... Read More

Mexico’s 2024 avocado production is forecast at 5% up over 2023, according to a new USDA annual report... Read More

To learn top tips for merchandising and displays that drive Cinco de Mayo avocado sales, The Packer turned to the experts at the California Avocado Commission... Read More

The California Avocado Commission’s new marketing program aims to take consumers inside the groves, multi-generational families and deep roots behind the Golden State’s avocado industry. .. Read More

Industry experts recently shared their insight on what to expect for this year's crop and and avocado trends in retail. .. Read More

The Germany-based Kronen GmbH says its automated, robot-based solution for cutting, pitting and peeling avocados can be adapted and added onto to meet various needs... Read More

The company says it will highlight its Peruvian organics, its upcoming Mexican mango program and its Emeralds in the Rough avocado bags during the Southern Exposure trade show, set for March 7-9 in Tampa, Fla... Read More

Big Game celebrations serve as one example of how the country is helping meet U.S. demand for the fruit, says promotional agency ProColombia... Read More

The Hass Avocado Board's recent avocado holiday retail recap showed strong Independence Day and Labor Day sales, as customers purchased more than 2 million bagged avocados in the third quarter... Read More

California Avocado Commission has released its official crop forecast for the fiscal year 2023-24, projecting 208 million pounds, compared to the prior year volume of 237 million pounds... Read More

The Hass Avocado Board survey shares insight into shopper behavior and the opportunities for bagged fruit in the retail space... Read More

The global avocado industry provider based in Santa Paula, Calif., says it is exploring the sale of its fresh-cut division — formerly RFG — to F&S Fresh Foods... Read More

Data from Circana shows retail organic avocado sales topped $162.4 million in 2022, up 2.8% from 2021... Read More

Retailers can add to the excitement of the Super Bowl by enhancing their avocado categories with some innovative product tie-ins... Read More

The trade organization says it recognizes the dominance of Mexican avocados during this time of year and goes all out to help retailers score big returns by promoting the fruit. .. Read More

It’s still December, but suppliers of avocados and avocado-related products say it’s not too early to start making plans for 2024 Super Bowl promotions... Read More

The California Avocado Commission has named current CAC Vice President of Industry Affairs and Operations Ken Melban and Vice President of Marketing Terry Splane as co-executive leaders of the organization... Read More

Oppy’s marketing plan for Mexican avocados centers around the pillars of sustainability, high quality and reliability, says Rodrigo Lopez, category director of citrus and avocados... Read More

With all eyes on football, Naturipe is ready to support promotions that Avocados From Mexico is launching, says Andy Bruno, president of Naturipe Farms' avocado division... Read More

Avocados From Mexico can see wonderful accomplishments in the rearview mirror, but President and CEO Alvaro Luque believes the future will be even more spectacular... Read More

For the avocado category to see continued growth at retail, it needs a strong presence around the perimeter of the store — not just the produce department, says Alvaro Luque, president and CEO of Avocados From Mexico... Read More

The commission says the new direction is "focused on the California brand with an emphasis on targeting and investment efficiencies,” which also included the hiring of an in-house marketing manager... Read More

Avocados From Mexico celebrated its 10th anniversary at the International Fresh Produce Association’s Global Produce and Floral Show, Oct. 19-21, with a VIP event in its booth... Read More

Avocados From Mexico, a top-selling avocado brand in the U.S., is kicking off its national shopper marketing campaign ahead of the 2024 Big Game... Read More

The Hass Avocado Board's retail recap reported sales volume and retail dollar holiday sales reached 182.7 million units and $194.9 million during the second quarter... Read More