Latest Fresh Produce News & Insights

The Hass Avocado Board has unveiled its newly improved quarterly holiday reports, now featuring holiday promotional sales information... Read More

AFP has reprised its multitactical and multifaceted lifestyle campaign again this year, but with a host of new activations strategically designed to reach the most diverse audience of existing and new avocado consumers... Read More

The Hass Avocado Board has named marketing firm Meyocks as its agency partner to lead research and nutrition-focused advertising and creative strategy promoting the benefits of avocados to health professionals... Read More

Based on findings from its midseason grower and packer crop survey, the California Avocado Commission is eyeing a robust crop this year, with estimated volume to exceed 250 million pounds... Read More

California Giant Berry Farms is partnering with the California Avocado Commission and the California Walnut Commission for separate giveaways and more touting summer snacking duos that are full of flavor and nutrition... Read More

Index Fresh's avocado production and packing were the highlights of this farm tour as part of the West Coast Produce Expo... Read More

The company’s farms and packing facility are now fair-trade certified, which builds upon its GlobalG.A.P. and Rainforest Alliance certifications... Read More

However, avocado purchases remain high, according to figures from The Packer’s Fresh Trends 2024, which shows 51% of consumers reported purchasing the fruit in the past 12 months... Read More

Index Fresh's seasonal Gem avocados will be available in five-count bags at select Costco locations starting in late May, with support from the California Avocado Commission... Read More

Avocados From Mexico brought fresh guacamole inspiration for foodservice, along with artificial intelligence and virtual reality to the National Restaurant Association Show... Read More

Consumers, retailers and many foodservice operators eagerly await the arrival of Florida green-skin avocados every year, grower-shippers say... Read More

Colombia's hass avocado traviesa season is hitting its peak, with more than 50 containers shipping weekly to the U.S. market. .. Read More

Vivid displays, discounts and recipe inspiration are part of the marketing effort to include avocados in the lead-up to Cinco de Mayo... Read More

The California-based marketer expects about 5 million pounds of Gem avocados this season, with the peak hitting in May... Read More

Mexico’s 2024 avocado production is forecast at 5% up over 2023, according to a new USDA annual report... Read More

To learn top tips for merchandising and displays that drive Cinco de Mayo avocado sales, The Packer turned to the experts at the California Avocado Commission... Read More

The California Avocado Commission’s new marketing program aims to take consumers inside the groves, multi-generational families and deep roots behind the Golden State’s avocado industry. .. Read More

Industry experts recently shared their insight on what to expect for this year's crop and and avocado trends in retail. .. Read More

The Germany-based Kronen GmbH says its automated, robot-based solution for cutting, pitting and peeling avocados can be adapted and added onto to meet various needs... Read More

The company says it will highlight its Peruvian organics, its upcoming Mexican mango program and its Emeralds in the Rough avocado bags during the Southern Exposure trade show, set for March 7-9 in Tampa, Fla... Read More

Big Game celebrations serve as one example of how the country is helping meet U.S. demand for the fruit, says promotional agency ProColombia... Read More

The Hass Avocado Board's recent avocado holiday retail recap showed strong Independence Day and Labor Day sales, as customers purchased more than 2 million bagged avocados in the third quarter... Read More

California Avocado Commission has released its official crop forecast for the fiscal year 2023-24, projecting 208 million pounds, compared to the prior year volume of 237 million pounds... Read More

The Hass Avocado Board survey shares insight into shopper behavior and the opportunities for bagged fruit in the retail space... Read More

The global avocado industry provider based in Santa Paula, Calif., says it is exploring the sale of its fresh-cut division — formerly RFG — to F&S Fresh Foods... Read More