Latest Fresh Produce News & Insights

The California Avocado Commission has named current CAC Vice President of Industry Affairs and Operations Ken Melban and Vice President of Marketing Terry Splane as co-executive leaders of the organization... Read More

Oppy’s marketing plan for Mexican avocados centers around the pillars of sustainability, high quality and reliability, says Rodrigo Lopez, category director of citrus and avocados... Read More

With all eyes on football, Naturipe is ready to support promotions that Avocados From Mexico is launching, says Andy Bruno, president of Naturipe Farms' avocado division... Read More

Avocados From Mexico can see wonderful accomplishments in the rearview mirror, but President and CEO Alvaro Luque believes the future will be even more spectacular... Read More

For the avocado category to see continued growth at retail, it needs a strong presence around the perimeter of the store — not just the produce department, says Alvaro Luque, president and CEO of Avocados From Mexico... Read More

The commission says the new direction is "focused on the California brand with an emphasis on targeting and investment efficiencies,” which also included the hiring of an in-house marketing manager... Read More

Avocados From Mexico celebrated its 10th anniversary at the International Fresh Produce Association’s Global Produce and Floral Show, Oct. 19-21, with a VIP event in its booth... Read More

Avocados From Mexico, a top-selling avocado brand in the U.S., is kicking off its national shopper marketing campaign ahead of the 2024 Big Game... Read More

The Hass Avocado Board's retail recap reported sales volume and retail dollar holiday sales reached 182.7 million units and $194.9 million during the second quarter... Read More

For the third year in a row, Avocados From Mexico is partnering with the world’s largest nonprofit source of funding for the fight against breast cancer — Susan G. Komen — during National Breast Cancer Awareness Month. .. Read More

Dig into the data on avocado regions, volume and retail prices, for both conventional and organic fruit... Read More

The first produce brand to partner with College Football Playoff has its sights set on inspiring shoppers and game day events this fall with “guacgating," a playful twist on tailgating. .. Read More

While a recent tropical storm and moderate earthquake hit Southern California on the same day, the California Avocado Commission reports the state’s avocado growers experienced minimal impact... Read More

The Packer recently sat down with Avocados From Mexico President and CEO Alvaro Luque to learn more about the brand’s plan for continued success and its “big news” set to break later this week... Read More

The AVO Braves Chevy Bolt EUV has been making the rounds to Atlanta-area Kroger stores as part of The Ultimate Baseball Sweepstakes, courtesy of a partnership with Avocados from Peru and the Atlanta Braves... Read More

Stephanie Bazan, senior vice president of commercial strategy and execution for Avocados From Mexico, said in late July that Mexican volume was leaning heavily toward small fruit... Read More

The Oxnard, Calif.-based company has appointed SpartanNash President and CEO Tony Bashir Sarsam to its board of directors, effective Aug. 14. .. Read More

Avocado fans will have something extra to celebrate this National Avocado Day, July 31, as Chipotle Mexican Grill and Avocados from Peru have partnered to offer Chipotle Rewards members free guacamole... Read More

The Pleasant Prairie, Wis.-based company has combined two quintessential summertime treats — guacamole and margaritas — to celebrate July’s National Tequila and National Avocado Days... Read More

This spring and summer, California-based restaurant chains Flame Broiler Inc. and Del Taco showcased the use of fresh California avocados in limited-time offers from early May through mid-July... Read More

The focus of the partnership will be on “Eating Healthy and Living Green” and includes a sweepstakes featuring a custom wrapped AVO Braves Chevrolet Bolt EUV, a VIP Braves experience, and a $2,000 Kroger shopping spree... Read More

Avocado volume during St. Patrick’s Day promotions grew by 20% and added more than 7.4 million units to the category compared with a year ago, the Hass Avocado Board reports... Read More

Just in time for California Avocado Month, the “Today” show featured a story from Al Roker about his visit to one of the state's oldest avocado groves, Rancho Vazquez in Azusa, Calif... Read More

Avocados have been called green “gold” for a reason. Marketers, fueled mainly by surging imports, have grown the fruit’s retail per capita availability from 4.8 pounds in 2011 to 7.4 pounds in 2019, the USDA says... Read More

With its dips, including guacamoles and salsas, avocado-forward cream cheese dips, and new Original Bean Dip and Spicy Bean Dip, Yo Quiero seeks to be a “dip destination” at retail this Cinco de Mayo... Read More